Zhang Gong Lao Jiu 1975 Trago Upyana Churana (Empaque) by Wen Liu

Zhang Gong Lao Jiu 1975 Trago Upyana Churana (Empaque) by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.

QullqiPilluchina· 2026

Zhang Gong Lao Jiu 1975 Trago Upyana Churana (Empaque)

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award Qullqi Premiu Winner in Pilluchina Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhang Gong Lao Jiu 1975 Trago Upyana Churana (Empaque)

Zhang Gong Lao Jiu 1975 nisqaqa huk China trago upyanapaq ruwasqa churanam. Tukuy rikch'ayninqa pachak watayuq huarango (locust) sach'akunamanta hamun, chay sach'akunaqa trago ruwana wasip pampanpi wiñanku. Hawa kaq cajaqa pachamama amachaq pulpamanta ruwasqam, sach'a qaraq rikch'ayninqa ñit'ispa (embossing) ruwasqa, mana tintawan imprimispachu. Botellaqa China yuraq glaseowan ninapi ruwasqam, hornopi tikrakuyqa wakin kitikunapi kikinmanta rikch'aykunata paqarichin. Botellap hawanqa ñawpa poqochina t'oqokunap mawk'ayasqa rikch'ayninta yuyarichin. Churanaqa 125, 125, 290 milimetrokunam tupun.

The Recognition

About the A' Design Award Qullqi Premiu

Zhang Gong Lao Jiu 1975 Trago Upyana Churana (Empaque) A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Zhang Gong Lao Jiu 1975 Trago Upyana Churana (Empaque) ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Zhang Gong Lao Jiu 1975 Trago Upyana Churana (Empaque) achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It carries forward four millennia of traditional brewing techniques, supported by unique resources including century-old fermentation pits and maturation vats. The distillery grounds feature a grove of hundred-year-old locust trees, whose blossoms are skillfully incorporated into the fermentation process through a distinctive "locust blossom in fermentation" technique. This imparts a unique aromatic profile and an exceptionally smooth, mellow character to the liquor. The exterior packaging incorporates the textured appearance of locust tree bark, while the bottle design echoes the weathered texture of ancient fermentation pits, presenting a rustic yet sophisticated aesthetic.
Dimensions & Packaging: 125mm*125mm*290mm
Tags: Natural, Unadorned Simplicity
Production Technology: The liquor box is crafted from eco-friendly pulp, showcasing the natural texture of locust tree bark through embossed patterning instead of ink printing. The bottle is fired with Chinese white glaze, revealing naturally formed kiln-transformed textures in localized areas.
Design Challenge: Through repeated field studies, the textures of locust trees, the patina of century-old fermentation pits, and the surface details of aged walls were meticulously examined. Multiple rounds of modeling and 3D prototype revisions ultimately yielded the desired representation of natural texture.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The packaging's overall form draws inspiration from century-old locust trees, translating the textured bark and marks of time into a visual language of design. By showcasing naturally accumulated textures, it interprets the slow maturation of aged liquor—each mark embodies the formation of flavor, each sedimentation contributes to the liquor's depth. This is the art of nature, crafted by time.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The product exudes an unrefined, natural beauty, conveying a free-flowing charm through its organic form. Its warm texture and fluid contours instinctively invite touch, guiding the viewer to discover, through tactile exploration.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li