Congtai Huofenzi Baijiu Upyanapaq Churana by Wen Liu

Congtai Huofenzi Baijiu Upyanapaq Churana by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Quri Premiu in Pilluchina Kamay Competition Category.

QuriPilluchina· 2026

Congtai Huofenzi Baijiu Upyanapaq Churana

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award Quri Premiu Winner in Pilluchina Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Congtai Huofenzi Baijiu Upyanapaq Churana

Congtai Huofenzi nisqaqa huk churana ruway (packaging design) kachkan, China llaqtapa baijiu nisqan upyanapaq, wayna sipaskunaman churasqa. Kay qhawana yuyaymanayqa unupa kuyuyninmanta hinallataq upyanapa molecula nisqankunapa kallpachasqa kayninmanta paqarin, chawpi unancha Eye of Vitality (Kawsaypa Ñawin) sutiyuqwan rikuchisqa. Botellaqa huk kuyuq embossado nisqa llamkhanawan apamun, hinallataq huk marca unanchata resina nisqa palanka patapi churasqata. Botellapa chawpinpi huk kurkuchasqa uqhu allinta hapʼinapaq yanapan. Hawa kahaqa kʼullu hina rikchʼayniyuq papelwan pʼistusqa kachkan, hinaspa patachasqa sumaq papelkunaqa huk lloqllaq rikchʼayta ruwanku, chayqa urqukunata mayukunatapas yuyarichin.

The Recognition

About the A' Design Award Quri Premiu

Congtai Huofenzi Baijiu Upyanapaq Churana A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Congtai Huofenzi Baijiu Upyanapaq Churana ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Congtai Huofenzi Baijiu Upyanapaq Churana munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Congtai Huofenzi Liquor is a Chinese baijiu crafted for young consumers, enriched with a variety of rare microorganisms. Through precise scientific blending, the liquor achieves an excellent acid-ester balance, resulting in a notably vibrant and refreshing taste. Its packaging design is minimalist yet dynamic, vividly reflecting the active nature of the "liquor molecules" and accurately conveying the product’s core characteristics and unique identity.
Dimensions & Packaging: 215mm*125mm*H280mm
Tags: Natural, Vibrant
Production Technology: The bottle features a dynamic embossed texture, with the brand emblem meticulously inlaid on a resin plaque. An ergonomically contoured indentation at its center fits naturally in the hand, ensuring a comfortable grip. The exterior packaging is wrapped in wood-grain paper, while layered specialty papers create a beautiful, rhythmic sense of flow, reminiscent of winding mountains and rivers.
Design Challenge: Targeting the younger generation, the Chinese baijiu market still remains underdeveloped, requiring cultivation and guidance. Through its youthful visual identity and uniquely creative packaging, the brand has captured widespread attention and preference among today's youth.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design draws inspiration from the formless water, skillfully integrating the dynamic and variable nature of the liquor molecules. Centered around the "Eye of Vitality" as its visual core, it vividly embodies the brand spirit of energy and freedom, while significantly enhancing the product's premium feel and visual identity.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The display arrangement adopts a minimalist natural style, seamlessly integrating with the surrounding landscape to emphasize a sensory experience that unites mind and body.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li