Congtai Huofenzi V10 Trago Botella Qhatuna (Empaque nisqa) by Wen Liu

Congtai Huofenzi V10 Trago Botella Qhatuna (Empaque nisqa) by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Quri Premiu in Pilluchina Kamay Competition Category.

QuriPilluchina· 2026

Congtai Huofenzi V10 Trago Botella Qhatuna (Empaque nisqa)

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award Quri Premiu Winner in Pilluchina Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Congtai Huofenzi V10 Trago Botella Qhatuna (Empaque nisqa)

Congtai Huofenzi V10 nisqaqa huk sumaq baijiu trago ukhupaq empaque diseño kachkan, chaymi Huofenzi V Series nisqapi ñawpaq kaq zodiaco temayuq lluqsimuy. Botellapi siq'isqaqa huk katari rikuchin, Congtai baijiu q'apayninwan aysasqa, karumanta hamuspa, upyaspataq tikrakusqanta. Chay katariqa V hina q'iwikun, serie logo nisqawan huknisqa kaspa. Molécula hina yeast (levadura) siq'ikuna, arroz chaymanta ñawpa pachamanta pallaykunapas katari kurkunpi awasqa kachkanku. Chay siq'iqa qispi botellaman decal nisqa ninawan k'anachiy ruwaywan churasqa. Botellaqa 105, 105, 308 milimetrokuna tupusqa kachkan.

The Recognition

About the A' Design Award Quri Premiu

Congtai Huofenzi V10 Trago Botella Qhatuna (Empaque nisqa) A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Congtai Huofenzi V10 Trago Botella Qhatuna (Empaque nisqa) ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Congtai Huofenzi V10 Trago Botella Qhatuna (Empaque nisqa) munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As the inaugural zodiac-themed release in the"Huofenzi V Series," this premium baijiu reinterprets tradition for a younger audience. Its illustration shows a snake, drawn by the aroma of Congtai baijiu, journeying from afar and transforming after drinking. Uniquely, the snake forms a V, blending with the series logo to symbolize a fresh take on baijiu and zodiac culture, setting a youthful and artistic tone.
Dimensions & Packaging: 105mm×105mm×308mm
Tags: Baijiu, Congtai, Year of the Snake (Zodiac), Limited Edition, Innovation
Production Technology: Utilizing a decal firing process for the illustrations on the glass bottle provides a cost-effective production solution that also supports our eco-conscious goals.
Design Challenge: The core challenge was to merge the snake's mystique with a youthful brand identity, while ensuring a unique and story-rich design. We achieved this by integrating diverse elements—a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
Research: The Chinese zodiac carries unique significance in baijiu culture, with annual themed releases from major distilleries sparking widespread consumer interest. For its inaugural zodiac offering—the Huofenzi Year of the Snake edition—the distillery required a visual and cultural expression distinctively aligned with its youthful, energetic brand positioning. The zodiac theme not only enriches the product line but also deepens its cultural resonance, enhancing market appeal. Since its launch, consumer response has been highly positive.
Inspiration: Huofenzi is both the product's name and concept, symbolized by the V shape. The design depicts a snake lured by the aroma of Congtai liquor, transforming as it drinks and merging its form with the V. Molecular and yeast motifs are woven in, blending tradition with modern aesthetics to reinterpret the mystique of the Year of the Snake.
Project Duration: Project Launch Date: 25th July 2024
Venue: Shenzhen Jia Guwen Creative Design Co.
Operation Flow: The product's core V symbol is visually brought to life by a serpent, which narrates a tale of transformation: lured by the aroma of Congtai liquor, the snake drinks and mystically merges into the V form. Within the snake's body, a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
Team Members: Wen Liu
Rui Zhou
Zhuowei Zhang