Weijun Xu nisqap A Moment of Joy Traguq Churanan Wakichiy diseñon

Weijun Xu nisqap A Moment of Joy Traguq Churanan Wakichiy diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2026 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2026

A Moment of Joy Traguq Churanan Wakichiy

Weijun Xu rurasqa

Mañakuq: Weijun Xu

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

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Taripasqa Premio Atipaq

#175695 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

A Moment of Joy Traguq Churanan Wakichiy nisqamanta

A Moment of Joy nisqaqa traguq churanan wakichiy diseñom, sisa plum sach'aq waytanmanta hamut'asqa, chay waytaqa kallpachakuypa hinallataq llamp'u kaypa unanchanmi. Botellaqa ch'uya qhispimanta ruwasqam, hatun q'uñiwan huk kutilla ñit'ispa ruwasqa, chaymi llamp'u mana p'akisqa muyu uyakunata paqarichin. Kirpananpas kikin qhispimantam ruwasqa, plum sach'aq waytan hina rikch'ayniyuq, botellaq rikch'ayninta wiñachispa. Ch'uya kurkunqa ukhupi kaq unuta rikuchin hinaspa k'anchayta llanthutawan t'ikrarichin. Hawa churananqa Pachamamata amachaq rapipmanta ruwasqam, llamp'u siq'isqakunayuq. Chay pisilla rikch'ayqa Inti lluqsimuy suyukunaq unanchankunata kunan pacha diseñowan huñun.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

A Moment of Joy Traguq Churanan Wakichiy A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. A Moment of Joy Traguq Churanan Wakichiy sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. A Moment of Joy Traguq Churanan Wakichiy mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Centered on the principle of "Less is More", this design blends the form of the plum blossom with transparent materials to create a light and dynamic visual language. The seamlessly integrated bottle cap and body combine Eastern imagery with modern minimalist styles, offering a fresh aesthetic expression of liquor packaging. The overall design is fresh and elegant, catering to young consumers' pursuit of relaxation and ritual in drinking moments.
Tupukuna & P'istuy: Bottle Dimensions: Height 206mm (Max. Diameter: 77mm)
Packaging Dimensions: Height 253mm * Length 106mm * Width 106mm
Etiquetakuna: Minimalist aesthetics, plum blossom, transparent bottle, flowing light and shadow, one-piece molding, Eastern imagery
Ruway Tecnología: The bottle is formed using transparent glass through a high-temperature one-piece molding process, ensuring smooth and continuous curved surfaces. The cap, made from the same material, features a plum blossom shape that extends the bottle form. The outer box applies eco-friendly paper with a subtle embossing technique, enhancing tactile depth while minimizing redundant decoration elements.
Diseño Sasachakuy: The challenge is how to convey the form and essence of the plum blossom while preserving the imagery of negative space central to Eastern aesthetics through a minimalist bottle. Eliminating refined carvings and symbolic motifs, the bottle uses subtle curvatures and the interplay of light and shadow to form an elegant, dynamic plum blossom-featured shape. This approach ultimately achieved the goal of "simple form, rich meaning," striking a balance between visual expression and cultural depth.
T'aqwiy: This project focuses on the integration of Eastern culture and modern aesthetics, aiming to explore visual expressions for liquor packaging in aspects of youthfulness and emotional resonance. The design responds to contemporary consumers' demand for simplicity, restraint, and emotional connection through the synergy of form, material, and interplay of light and shadow.
Kallpachay: Inspired by the plum blossom, a symbol of resilience and subtlety, the design conveys the idea that drinking is like savoring one's own life. It embodies that one will experience ups and downs of life and gain reconciliation eventually, culminating in a blossoming after truly knowing oneself. Clean lines outline the flower, while the transparent bottle reveals the graceful movement of the liquid within. This design evokes a softer, more intimate emotional resonance.
Llamk'ay Pacha: The project finished in December 2024 in Guiyang.
Purichiy Puriy: The transparent bottle allows the liquor to flow like a scene within its undulating contours, refracting subtle play of light and shadow as the lighting changes. As drinkers raise the cup, they slow down and immerse themselves in the liquid, the form, and their own emotions — creating a highly ritualistic and meaningful interaction experience.
Huñu Runakuna: Weijun Xu
Siq'i Hayñikuna: Weijun Xu