Ebru Sile Goksel nisqap Melodi Chocolate Kamachina Ruray: Pintuykuna Wakaychay Ruray diseñon

Ebru Sile Goksel nisqap Melodi Chocolate Kamachina Ruray: Pintuykuna Wakaychay Ruray diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2026 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2026

Melodi Chocolate Kamachina Ruray: Pintuykuna Wakaychay Ruray

Ebru Sile Goksel rurasqa

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

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Taripasqa Premio Atipaq

#175760 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Melodi Chocolate Kamachina Ruray: Pintuykuna Wakaychay Ruray nisqamanta

Kay pintuykuna wakaychay rurayqa Europa suyupi ñawpaq maki llamk'aqkunapa chukulати kawsayninmanta hamun. Qillqaqa ñawpa mikhuna qhatu unanchakunata rikuchin, graphica sillukunataq allin ruray, maki yachay, ñawpa saqisqatawan willakun. Kay rikuy sistemaqa k'umuykachaq, hukniraq pintuykuna wakaychay laya kaqkunapipas kikinta churay atikun. Sumaqta akllasqa q'aytukuna, llusk'ay kaqkuna, qori sillu detallekuna, ruray yachaykunapas sumaq kapaq rikuyta paqarichinku, qhatunapaq churanapaqpas allin kaqta.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Melodi Chocolate Kamachina Ruray: Pintuykuna Wakaychay Ruray A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Melodi Chocolate Kamachina Ruray: Pintuykuna Wakaychay Ruray sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Melodi Chocolate Kamachina Ruray: Pintuykuna Wakaychay Ruray mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Melodi visual identity celebrates the artistry of chocolate with a refined yet inviting aesthetic. The design bridges heritage and modern indulgence, inspired by the roots of the brand dating back to 1957, while embracing a contemporary cafe culture. The graceful arch of the logo and warm, burnt tones evoke the sensory pleasure of rich cocoa and freshly brewed coffee. The packaging transforms each product into a gift worthy treasure that invites customers to slow down, savor, and share.
Tupukuna & P'istuy: This design approach is applied across various sizes, forms, and materials, showcasing a strong structure of adaptability and scalability. From chocolate packaging to ice cream cups, coffee cups, plates, and napkins, each element is thoughtfully designed to work in harmony, creating a cohesive and immersive brand experience for the cafe.
Etiquetakuna: Chocolate, Packaging, Cafe, Branding, Logo, Typography, Vintage, Gift Box,
Ruway Tecnología: This design combines classic elegance with modern branding techniques. The typography was carefully chosen to evoke a timeless, artisanal feel, balanced with clean, readable fonts. The packaging uses premium textured paper to enhance tactile quality, paired with a vibrant, embossed foil stamping for the logo and details, adding depth and luxury. The red ribbon creates a gift like experience, emphasizing craftsmanship and exclusivity. Production leveraged offset printing with spot varnish to highlight key elements.
Diseño Sasachakuy: Internally, honoring the rich history of artisan confections while appealing to the cafe culture of today required deep cultural understanding. Designing for diverse sizes, forms, and materials is tough, demanding flawless integration across all touchpoints.
T'aqwiy: We researched inspiring examples to understand how people emotionally connect with artisan confections. Through our observations with chocolate lovers, we explored the desire for warmth, craft, and passion in packaging. Results showed that customers value gift worthy details and the joy of unwrapping, encouraging slow, mindful enjoyment, like savoring moments from the past. These insights guided a design that fosters genuine engagement and nostalgia, strengthening brand experience.
Kallpachay: The creative concept draws from the idea of chocolate as an art form, where craftsmanship and passion come together to create something timeless. Influenced by the European nostalgia of artisanal confectionery, the design reflects the ritual of enjoying little luxuries. It nods to vintage patisserie boxes and the warm hospitality of a neighborhood coffeehouse. The result is a brand experience that invites people not just to taste chocolate, but to immerse themselves in its story.
Llamk'ay Pacha: We started the brand concept and packaging work in February 2024, and within approximately 2 months, all printed materials were delivered ready for production. The production process took about 1.5 months. Paper choices, texture richness, foil details, and colors were finalized through test prints. Final touches were added to enhance the gift experience quality. The Melodi Chocolate Cafe launched in August 2024 in Etiler, Istanbul.
Purichiy Puriy: Creating a design that works seamlessly across various sizes, forms, and materials is challenging because each item, chocolate packaging, ice cream cups, coffee cups, plates, and napkins, has unique production requirements and user interactions. Ensuring all elements align visually and functionally while maintaining adaptability and scalability demands careful coordination, material choices, and design precision.
Huñu Runakuna: Ebru Sile Goksel
Siq'i Hayñikuna: Photographer: Yonca Muslubaş