Fumiko Okazeri nisqap Wakayama Umeshu Series Ciruela Vino diseñon

Fumiko Okazeri nisqap Wakayama Umeshu Series Ciruela Vino diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2026 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2026

Wakayama Umeshu Series Ciruela Vino

Fumiko Okazeri rurasqa

Mañakuq: fodesign Inc.

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

8,390

Taripasqa Premio Atipaq

#176284 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Wakayama Umeshu Series Ciruela Vino nisqamanta

Wakayama, Japón llaqtamantam hamun huk q'apaq ciruela vino, hinaspa huk samichikuq ciruela vino jelly. China runakunaq ñawpa kawsayninpi sapichasqa kawsay rantinakuy hinaspa tinkuy yuyaymanta hap'isqa, kay ruwaynin Japón runakunaq sumaq yachayninta rikuchin llamp'u rurusqa hinaspa sumaq siq'isqakuna nisqawan. Iskay botellakunata kuska churaspaqa, huk qhari hinaspa huk warmi tinkusqankuta rikuchin -kay empaque ruwaypi hap'ikun. Japón llaqtamanta huk regalu hina, hatun urqukunawan, mama qochawan, mama qocha wayrakunawan, hinaspa k'anchaq intiwan saminchasqa, karu China llaqtapi kusi huñunakuykunata yanapan.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Wakayama Umeshu Series Ciruela Vino A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Wakayama Umeshu Series Ciruela Vino sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Wakayama Umeshu Series Ciruela Vino mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: In introducing Japanese sake to the Chinese market, the design aimed to express authentic Japan. The packaging is simple yet refined, employing soft colors, grand landscapes of Wakayama, and clean Japanese typography to convey its atmosphere. The illustration, crafted by layering cut paper, adds depth of color and texture. When two bottles are placed together, they depict the meeting of a man and woman, embodying the concept of enjoying sake through encounters and connections.
Tupukuna & P'istuy: Width 60 mm x Depth 60 mm x Height 295 mm
Etiquetakuna: Simple design, emotional expression, paper collage illustration, human connection, encounter theme, Wakayama nature, Japanese culture, serene moment, warm atmosphere, handcrafted texture
Ruway Tecnología: The frosted bottle, chosen for its gentle impression, is paired with a label finished in velvet PP. Its silicone-like texture offers both a pleasant touch and a sense of luxury. The sealing label combines muted gold foil with a matte surface, achieving refinement while retaining softness. Overall, the design emphasizes a gentle impression, enhancing the concept with a strong sense of storytelling.
Diseño Sasachakuy: Translating a concept rooted in Chinese exchange culture into a distinctly Japanese expression was not simple. Through repeated discussions with the client, we deepened mutual understanding, seeking a balance that embraced the continent’s passionate sensibility while retaining a soft, delicate Japanese touch. Layered paper illustrations and the gentle textures of frosted bottles and label stock gradually built up a refined sense of Japaneseness.
T'aqwiy: We researched China’s drinking culture and why Japanese alcohol is welcomed there. To reassess the essence of Japaneseness in design, we revisited packaging and visuals seen daily in stores, analyzing them with fresh eyes. This led us to reinterpret cultural subtlety, the beauty of empty space, and the elegance of hiragana and kanji, incorporating these qualities into the package design and product naming.
Kallpachay: Wakayama is Japan’s top plum producer, known for thick flesh and rich aroma. Its umeshu is acclaimed worldwide for flavor and fragrance. In China, fruit liqueurs and low-alcohol drinks are rising in popularity, with Japanese sake especially loved by the young. Family and friendship are deeply valued, and sharing drinks embodies such moments. This project began with the wish to offer sake that accompanies happy times with supportive friends.
Llamk'ay Pacha: It was exported and sold in Hangzhou, China in November 2022.
Purichiy Puriy: The rich, aromatic flavor of umeshu and the refreshing, springy texture of umeshu jelly can be enjoyed in different scenes, allowing you to choose according to your mood and occasion.
Siq'i Hayñikuna: Illustrator Yuri Mizutani