Chips BCBG Mikhuna P'akina by Arome Agency

Chips BCBG Mikhuna P'akina by Arome Agency is a highly esteemed winner of the very prestigious 2020 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.

BurunsiPilluchina· 2020

Chips BCBG Mikhuna P'akina

by Arome Agency

Client: BCBG - La Ducale

A' Design Award Burunsi Premiu Winner in Pilluchina Category

17,432

Verified Award Winner

Verify Award Status for #71297

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chips BCBG Mikhuna P'akina

BCBG nisqaqa huk marka laqlasqa papasmanta, 2001 watapi rurasqa Francia uray suyunpi. Kay markaqa allin kaq ruwaykunata qun hatun yuyaywan ruwanakunapi hinaspa mallikunapi. Diseñadorkunaqa 2020 watapi musuq personajekunata kamarirqanku musuq laqlasqa papaspaq. Paykunaqa llank'arqanku huk yuyaypi laqlasqa papas/personajekunamanta. Kay musuq rikchaykunaqa rikuchinku laqlasqa papaskunata sapan hinaspa kusikuypaq nisqapi. Personajekunaqa sumaqmi k'achallami, churasqa mikhuy hina.

The Recognition

About the A' Design Award Burunsi Premiu

Chips BCBG Mikhuna P'akina A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Chips BCBG Mikhuna P'akina sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Chips BCBG Mikhuna P'akina mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand of BCBG craft chips offers top quality manufacturing with great creativity of recipes and flavors. The new range is based on a series of characters in the shape of chips which illustrates the recipe of each product with a fun and warm tone. Each character is an unique creation because each product has a unique taste..
Dimensions & Packaging: The big packaging measures 200 mm width x 300 mm height and the small one measures 200 mm width x 200 mm height.
Tags: chips, design, packaging, minimal, food
Production Technology: The graphics used for the range of chips is a clean and impacting graphic. The lightness given to packaging connotes the product as a natural product, healthy and authentic. Each product is represented by a friendly character.
Design Challenge: Modernize the range without losing customers. Stand out from other packets of chips to attract new customers.
Research: We first thought about a range of characters corresponding to each product in the range. Then we drew with Illustrator and adapted them according to the product. We
Inspiration: Our agency was inspired by clean and impacting packaging, especially from the United Kingdom and Brazil. We also take a lot of inspiration from packaging from Favourite Design and a Design Award Books. We are looking also inspiration on Instagram.
Project Duration: The project started in 2009 and we create the last one this year, in 2019, the products are now distributed in all SNCF bar wagons, but also at Carrefour, Intermarché and Monoprix in France.
Operation Flow: Chips are made in the south of France with natural products. No coloring agents and preserving products.
Patents: BCBG is a brand of La Ducale.
Team Members: Delphine Goyon : Art Director & Graphist
Remi Vicente : Director of the agency
Catherine Alamy : Graphist
Image Credits: All design and images created by Agence Arome.
Photographer for the website : Pauline Daniel