Appetisi Quesu Q'ipichaykuy by Fanny De Bray

Appetisi Quesu Q'ipichaykuy by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.

BurunsiPilluchina· 2020

Appetisi Quesu Q'ipichaykuy

by Fanny De Bray

Client: APPETISI by Granarolo

A' Design Award Burunsi Premiu Winner in Pilluchina Category

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Verified Award Winner

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Colors

The Design

About Appetisi Quesu Q'ipichaykuy

Appetisi nisqaqa huk q'ipichaykuy diseñom, ñawpaqta kuchusqa quesukunapaq. Kay rikch'aqkunapiqa kachkan quesu qhutuchakuna, khatasqa quesu, mozzarella phatmakunapas. Sapa q'ipichaqa plastikomanta ruwasqam, chaypin kachkan ch'uya qhawana ventana, chayrayku ukhupi kaq quesuta qhawayta atinchik kikillanpi. Printasqa siq'ikunaqa sapa productoman huk kikin kayta qun, sut'ita rikuchispa imayna sapa quesu llamk'achikun. "Appetisi" sutiqa kimsa yuyaykunata tinkuchin: mikhuy munay, huch'uy mikhuykuna, hinallataq allin llamk'achiy. Diseñoqa quesuta huk usqhay, facil samariyta hina rikuchin, chaymantapas kay q'ipichakunaqa Europa supermercadokunapi rantikun.

The Recognition

About the A' Design Award Burunsi Premiu

Appetisi Quesu Q'ipichaykuy A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Appetisi Quesu Q'ipichaykuy sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Appetisi Quesu Q'ipichaykuy mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
Dimensions & Packaging: Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm
Tags: Cheese, personification of cheese, fun, shift, desecration of cheese
Production Technology: Plastic packaging with a transparent window to see the cheese.
Design Challenge: The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
Research: 1) brand platform
2) Naming
3) Logo
4) Packagings
Inspiration: While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
Project Duration: The project started in July 2017 and ended in February 2018.
Operation Flow: This product is sold in supermarkets in Europe.
Fromage product in France.
Patents: Copyrights belong to Fanny de Bray
Team Members: Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter)
Image Credits: Illustration : Fanny de Bray