Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Trakuq Botella Watananapaq by Li Zuo

Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Trakuq Botella Watananapaq by Li Zuo is a highly esteemed winner of the very prestigious 2020 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.

QullqiPilluchina· 2020

Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Trakuq Botella Watananapaq

by Li Zuo

Client: Wendao WD Creativity

A' Design Award Qullqi Premiu Winner in Pilluchina Category

22,467

Verified Award Winner

Verify Award Status for #86638

View at A' Design Award Press Release Award Badge

Colors

The Design

About Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Trakuq Botella Watananapaq

Taiyuan ZHI Yuanyi nisqaqa huk trakuq botella watananapaq kamachisqam, Moutai Group llamkaqkunapaq ruwasqa. Kay kamachiyqa Moutai kikin ruwaymanta karunchakun, botellap riqsisqa uyallantam waqaychan, ichaqa hatunyachisqa hinaspa aswan sayaysapa ruwasqa. Unum tukuypa qutunmi kachkan, imaraykuchus trakuqqa huk sunqu apaq unu hina rimarikun. Kay uyanpiqa qucha unu hinaspa qaqa siqiy rikurin, ñawpaq kamachikuqkunap p'achankunamanta hurqusqa, tukuy allin kawsay unanchaykunawan kuska. Qapariqkuna, sayaq rumikuna hinaspa phuyukunam kusikuytawan unay kawsayta rikuchinquku. Kay sumaq churaykunaqa vidrio botellapim kanachisqa.

The Recognition

About the A' Design Award Qullqi Premiu

Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Trakuq Botella Watananapaq A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Trakuq Botella Watananapaq ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Trakuq Botella Watananapaq achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
Tags: Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
Production Technology: Baked Flowers in Glass Bottles
Design Challenge: Breakthrough the consistent style design of Maotai
Research: Breakthrough the consistent style design of Maotai
Inspiration: the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
Project Duration: The project started in Maotai in April 2017 and completed in Maotai in August 2017.
Team Members: Creative Design：lizuo