Xiang Qian, Deng Zhehao and Yao Wenliang nisqap Pony Pack Tea Primary Function: Té churana suñay wayaqa diseñon

Xiang Qian, Deng Zhehao and Yao Wenliang nisqap Pony Pack Tea Primary Function: Té churana suñay wayaqa diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2020 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2020

Pony Pack Tea Primary Function: Té churana suñay wayaqa

Xiang Qian, Deng Zhehao and Yao Wenliang rurasqa

Mañakuq: Rufy Design

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

21,867

Taripasqa Premio Atipaq

#87642 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Pony Pack Tea Primary Function: Té churana suñay wayaqa nisqamanta

Pony Pack Tea nisqaqa huk suñay wayaqa allin té ruwasqapaq kamachisqam. Kay yuyayqa té ruwaymanta unay wiñay hatun willakayta qatinmi, chaypim ñawpa ruwaykuna waqaychasqa kanku kunan pacha ruwaymanta kamachiywan tinkuchisqa. China qillqakuna huk huk pachakunapi qillqasqa kaqkunaqa hawampi patarasqam kanku pacha pasaqpi apasqa allin kayta rikuchinankupaq. Kay huñusqaqa hukwayaqata, huk tela wayaqatawan tanqasqa waskha wataywan wisq'asqata charinmi. Llut'asqa raphi ratashata llamk'achisqam, screen printing nisqawan, quri hillp'uywan, patarachiywanpas. Kay ruraykunaqa té tullukunata té t'antakunatawanmi yuyarichin.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Pony Pack Tea Primary Function: Té churana suñay wayaqa A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Pony Pack Tea Primary Function: Té churana suñay wayaqa ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Pony Pack Tea Primary Function: Té churana suñay wayaqa achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The unique attribute of this project lies in the use of a relatively obscure design idea, with the text of different ages as the main body of the tea process to connect the heritage
Tupukuna & P'istuy: Box x24.2cm*y15cm*z5.1cm bag x63cm*d10.5cm
Etiquetakuna: Tea packaging design, gift box packaging design, calligraphy, Oriental charm design
Ruway Tecnología: Canvas slanting across the belt tea bag, rope tightening knot type, screen printing, bronzing, convex, simple texture paper
Diseño Sasachakuy: The challenge of the research and development of high-end gifts comes from how to explore the historical origin of the brand itself, so as to interpret the form, charm and soul in line with the product temperament in essence, and at the same time, to ensure that the cost of packaging form will not lead to the soaring cost of mass production.
T'aqwiy: 1. Research type: the user group is high-end consumers aged 25-45 years old.
2. Research objectives and methods: to find the essential value demand behind high-end gifts, conduct research, simulation, inquiry and analysis
3. Data collection and research tools: inspiration board, mind map, database
4. Research effects of participants or real-life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation gifts, and search for experimental participants who meet the characteristics without telling them to buy finished products and send them to friends and then conduct investigation. It is found that high-end consumer groups not only have requirements for the quality of the product itself, but also have certain requirements for the historical origin behind the product as well as the aesthetic feeling of packaging design form and the charm it shows. We have therefore integrated the three to highlight the quality, heritage and extraordinary taste of the gift, in order to gain the ultimate buyer a solid friendship and praise in return.
Kallpachay: The inspiration comes from its tea making process. On the basis of traditional techniques, the key parts of the tea are kept and the modern scientific management is introduced. After hundreds of years, the traditional part of tea has been preserved with better production techniques. Therefore, the superposition of the writing styles of different ages is used to express the inheritance of quality across time.
Llamk'ay Pacha: 2017-2017.9 changsha, hunan province, China
Purichiy Puriy: The design target customers are 25-45 years old in the middle and high-end consumption capacity of the crowd. The starting point of this design is the brand story, the special structure of the product and the Oriental spirit. The tea Marvin is the background, and the special structure of the product is combined with the shape of the tea column and tea cake. To create a cultural background, special appearance modeling, Oriental aesthetics of the collection level gift packaging, is the design for the final buyers of the integration and optimization of the value set, to create value for the buyers.
Huñu Runakuna: Planning: liu jun
Designer: xiang qian
Assistant: li sai
Text collation：Yao wenliang
Siq'i Hayñikuna: Photo # 1: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 2: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 3: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 4: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 5: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang。