Diaoyutai Diaoyutai Upi Wakaychana Kamachiy by Jiabo Lu and Kun Luo

Diaoyutai Diaoyutai Upi Wakaychana Kamachiy by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.

QullqiPilluchina· 2020

Diaoyutai Diaoyutai Upi Wakaychana Kamachiy

by Jiabo Lu and Kun Luo

Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

A' Design Award Qullqi Premiu Winner in Pilluchina Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Diaoyutai Diaoyutai Upi Wakaychana Kamachiy

Diaoyutai kanmi huk hatun chaninchasqa Chino upipaq ruwasqa wakaychana kamachiy. Amaru siq'i, mayqinchus ñawpa China suyupi hatunkaray inkaq kamachiq rikch'ayninta rikuchirqan, hatun k'anchana kaqpi churasqa. Botellaq umachan achka rikch'aykunayuq, tawa k'uchu rikch'aynin qillqasqa yuya sillu, mayqinchus inkaq kamachiy atiyninta rikuchirqan, yuyarichin. Botella kikinqa ancha llanpu kaqllapuni. Achka wallparisqa kaqwan llanpu patakunawan tinkuynin ruwan huk sunquchakuq rikch'ayta, sut'i Chino kayniyuqta. Hawa wayaqaqa mit'ay ruwakuq papelmanta ruwasqa, botellataq ñawpa Chino t'uru sañumanta ruwasqa.

The Recognition

About the A' Design Award Qullqi Premiu

Diaoyutai Diaoyutai Upi Wakaychana Kamachiy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Diaoyutai Diaoyutai Upi Wakaychana Kamachiy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Diaoyutai Diaoyutai Upi Wakaychana Kamachiy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
Dimensions & Packaging: Width 145mm x Depth 115mm x Height 285mm
Tags: liquor, package, wine, Spirits, beverage, Graphics
Production Technology: The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
Design Challenge: The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
Research: What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
Inspiration: Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
Project Duration: The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
Operation Flow: After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
Team Members: Designer：JIABO LU
Creative Director：KUN LUO
Image Credits: Designer Jiabo Lu,Diaoyutai,2017