Yagumitan Miski Kirpa by Jiabo Lu and Kun Luo

Yagumitan Miski Kirpa by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.

QullqiPilluchina· 2020

Yagumitan Miski Kirpa

by Jiabo Lu and Kun Luo

Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

A' Design Award Qullqi Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #87663

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Colors

The Design

About Yagumitan Miski Kirpa

Yagumitan nisqaqa huk allin qhaway wich'i miski kirpanapaq ruwasqan. Kay rantiq sutinqa wayq'upi miski maskaqmanmi tikran. Q'ispi p'uyñuqa diamante hina kuchusqa uyakunawanmi ruwasqa, chaywanmi miskip pisi kasqanta allin kasqantawan rikuchin. Llimp'iyuq q'ispita miski ukhupi kaqpa llimp'inta rikch'ayninta ima rikuchinapaqmi churasqa. Hawa cajaqa wayq'u kumurayaq hina rikch'akun, wayq'ukunapa chawpin churakuypi maskayta rikuchinapaq compás hina rikch'akun. Muyuriq siq'ikunawan urqu kuchusqakunawan miskita huñunakusqanku qaqakunata rikuchin.

The Recognition

About the A' Design Award Qullqi Premiu

Yagumitan Miski Kirpa A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Yagumitan Miski Kirpa ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Yagumitan Miski Kirpa achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a high-end honey package, its product name is called "YAGUMITAN", which means "the honey seeker in the valley." We design the bottle as a "diamond" cut to convey the high quality of the product to the consumer; at the same time, we design the outer packaging into a undulating valley, and design the gap between the valleys into the shape of a "compass". Consumers convey the core theme of this product - looking for the scarcest wild honey in China.
Dimensions & Packaging: Width 360mm x Depth 140mm x Height 80mm
Tags: honey, package, food, beverage, Graphics, illustration
Production Technology: Because the color of Yagu honey is not brilliant, in the physical proofing stage, we chose several kinds of colored glass materials for proofing, in order to reflect the color texture of honey through colored glass.
Design Challenge: There are two difficulties in the design. One is how to make the cut surface of the container more reasonable, the glass refraction is higher, and the other is more special. The designer is trying to compare the size and position of the cut surface with the sample. Finally, he chooses the present style. The container adopts the colored glass technology, which can better highlight the texture of honey.
Research: Yagumitan is very precious because it is scarce and difficult to collect. At the beginning of the design, the designer hopes to find a symbol that can represent this special attribute. After reading various materials at home and abroad, the designer believes that the symbol element of diamond is the most able to reflect this symbol attribute. Therefore, in the design of Yagu spy, the designer hopes to find a symbol that can represent this special attribute. Diamond elements are dispersed and integrated into boxes and containers.
Inspiration: Cliff Valley Honey Is Dedicated to "Finding China's Scarce Wild Honey", with this goal found in the cliffs deep in the mountains of Yunnan, China, this kind of highland wild honey. The special geographical environment creates the scarcity and high quality of honey, so designers create around the idea of "scarcity".
Project Duration: The project started in Novemberl 2017 in Wuxi and finished in September 2018 in Shenzheni, and received the If Packaging Design Award in Germany in January 2019.
Operation Flow: After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches, then estimates the approximate scale size, and then makes the container and box model on the computer through the model software modeling, and then matches the main graphic elements design.
Team Members: Designer：Jiabo Lu
Creative Director：Kun Luo
Image Credits: Designer Jiabo Lu, Yagumitan, 2017