O le mamanu Lay's More Belgian Really Impossible Afifiga o Meaʻai e PepsiCo Design and Innovation o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.
ArioAfifi· 2023
Lay's More Belgian Really Impossible Afifiga o Meaʻai
na mamanuina e PepsiCo Design and Innovation
Tagata Fa'atau: PepsiCo Design & Innovation
Manumalo o le A' Design Award Ario i le Vaega Afifi
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #149717Le Mamanu
E Uiga ia Lay's More Belgian Really Impossible Afifiga o Meaʻai
O le Lay's More Belgian Really Impossible o se afifiga faʻatapulaʻaina ua mamanuina mo pota sipi e faʻatau atu i Peleseuma. O le afifiga o loʻo faʻaalia ai ni tofo fou se lua faʻalotoifale na fausia faʻatasi ma le Brussels Ketjep. Na valaʻaulia tagata faʻatau Peleseuma e tuʻuina atu ni manatu mamanu e iai uiga faʻalotoifale malolosi, ma o manatu e lua na sili ona palota i ai na faʻaalia ma taʻua faʻaaloalogia i luga o afifiga. O lenei auala e tali atu ai i se maketi o meaʻai mama lea e ofoina mai ai e faʻailoga faʻalotoifale ni tofo ma ni faʻamatalaga talafeagai. O le faʻamoemoe o le mamanu ia taofia tagata faʻatau o loʻo iai nei o le faʻailoga Lay's ma tosina mai ai ni tagata faʻatau fou.
Le Fa'ailogaina
E Uiga i le A' Design Award Ario
O le A' Design Award Ario na manumalo ai Lay's More Belgian Really Impossible Afifiga o Meaʻai, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Lay's More Belgian Really Impossible Afifiga o Meaʻai e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Lay's More Belgian Really Impossible Afifiga o Meaʻai o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
- Fa'aosofia
- Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.
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