Vitartissimi Natural Fragrance Chishandiso Chikuru: Zvinodzivirira Kenduru by Suzhou SoFeng Culture Media Co., Ltd. is a highly esteemed winner of the very prestigious 2020 Mubairo weSimbi we A' Design Award in Dhizaini yePakejingi Competition Category.
SimbiPakejingi· 2020
Vitartissimi Natural Fragrance Chishandiso Chikuru: Zvinodzivirira Kenduru
by Suzhou SoFeng Culture Media Co., Ltd.
Client: Vitartissimi
Mubairo weSimbi we A' Design Award Winner in Pakejingi Category
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- Verified Award Winner
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The Design
About Vitartissimi Natural Fragrance Chishandiso Chikuru: Zvinodzivirira Kenduru
Zvinyorwa: Vitartissimi Natural Fragrance ndicho chidziviriro chakagadzirirwa mutsara wemakenduru emafuta akasikwa echisimba (essential oil). Dhizaini iyi inobatanidza bhokisi jena nebhandi rinomonera pakati (belly band). Bhokisi harina zvakadhindwa, pane chiratidzo (logo) uye chirevo chakabatidzwa pamusoro chete, apo ruzivo rwese rwezvinhu rwakaiswa pabhandi rinomonera. Chiso chine jena chakachena chinobvumira bhokisi kushandiswazve pakuchengetedza zvinhu kumba, izvo zvinoderedza kutambisika kwezvinhu. Bepa iri rine chitupa (certified) uye rinopedziswa nemaitiro ehot stamping. Chimiro chekyubhi ichi chinoyera 82 ne 82 ne 100 millimeters uye chinochengetedza nzvimbo panguva yekutakura.
The Recognition
About the Mubairo weSimbi we A' Design Award
Mubairo weSimbi we A' Design Award wakahwinwa ne Vitartissimi Natural Fragrance Chishandiso Chikuru: Zvinodzivirira Kenduru, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Vitartissimi Natural Fragrance Chishandiso Chikuru: Zvinodzivirira Kenduru inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Vitartissimi Natural Fragrance Chishandiso Chikuru: Zvinodzivirira Kenduru inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Thinking about the recycling, the packaging is in simple form. The box is without any prints but the uncolored logo and slogan, for reusing the box to do storage. We chose high quality materials which conform to FSC, to promote its social responsibility.
The fragrance is a very personal perception for different audience, so we remain the packaging in white color to make more space to imagine, and it will give softly impact by sense of smell after a smooth vision and touching. - Dimensions & Packaging
- Dimensions:Width 82mm x Depth 82mm x Height 100mm
Techincal:Bronzing Process - Tags
- Package, Aromatherapy, Candle, Nature, Life
- Production Technology
- A packaging with “no color”, will give a impact when they show in a store, they are different from the others which are covered by so much prints or colors. The no color papers are cheaper than color papers in equal quality. With simple structure, it will realize its function of packaging as directive as possible. It’s easy to do transport, cubes help to save space and not easy to be flattened when they will be packed togather.
- Design Challenge
- The design is conbined with a white box and a bellyband. The whole packaging is in white color, mostly used holi stamping and gold stamping. Follow the thinking of “less is more”，and with the branding idea， we remain the packaging in white color to make more space for imagination, and it will give softly impact by sense of smell after a smooth vision and touching.
- Research
- The box is designed uncolored logo and slogan in embossing, all the information of product are printed and pressed in bellyband, for reusing the box to do storage later. We are thinking more about the quality of this box, and make it not only like a packaging, but also a product, which could be used at home with simple aesthetics，it will make less waste and in order to lead the clients to use less of plastic boxes.
- Inspiration
- VITARTISSIMI is a natural and artistic lifestyle brand. The packaging is designed for the line of nature essential oil fragrance candle. The candles are handmade and 100% pure, thus, to share its health benefits. The design of packaging is based on market of natural product, to make it closer to fans of naturalism, also, to promote culture of brand in peace and quality lifestyle.
- Project Duration
- The project started in April 2019 in Florence, Italy and finished in December 2019 in Suzhou, China.
- Operation Flow
- This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of VITARTISSIMI Natural Fragrance: nature and fragrance.
- Patents
- Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd. 2019
- Team Members
- Lu Jiayi, Art Director
Sha Feng, Creative Director - Image Credits
- Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019
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