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The Enchanted Forest Kurongedza by Elena Gamalova

The Enchanted Forest Kurongedza by Elena Gamalova is a highly esteemed winner of the very prestigious 2021 Mubairo weGoridhe we A' Design Award in Dhizaini yePakejingi Competition Category.


GoridhePakejingi· 2021

The Enchanted Forest Kurongedza

by Elena Gamalova

Client: Pagane studio

Mubairo weGoridhe we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

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Colors

The Design

About The Enchanted Forest Kurongedza

Dhizaini uye dhizaini yekurongedza yeBlue Lagoon distillery, New Caledonia diki distillery yezvitsuwa, uye yavo rum bhodhoro, The Enchanted Sango. Iro ramu chena rakagadzirwa zvakasarudzika rinoratidzwa nekunhuhwirira kwevanilla, yakasvibiswa kubva kune dzakasiyana siyana dzenzimbe dzinogadzirwa nevarimi muSouthern Caledonia. Chinangwa chaive chekugadzira dhizaini yedhizaini inopa mhando yemhando uye inogadzira hukama hwepfungwa nevatengi mumusika une makwikwi. Kunzwa kwese kwekurongedza ndeyekupindirana kwetsika uye zvechimanjemanje.

The Recognition

About the Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne The Enchanted Forest Kurongedza, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. The Enchanted Forest Kurongedza inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. The Enchanted Forest Kurongedza inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Label and packaging design for Blue Lagoon distillery, New Caledonia a small and unique distillery of the islands, and The Enchanted Forest. It is a uniquely crafted white rum characterized by gentle vanilla aromas, distilled from a variety of sugar cane produced by farmers in southern Caledonia. The objective was to create a label design that brings to life the legendary and mysterious story of this uniquely crafted white spiced rum, in order to create an emotional bond with their customers.
Dimensions & Packaging
Height 210 mm x Diameter 12 mm
Tags
spirits, rum, bottle, packaging, label, alcohol beverages, packaging design
Production Technology
Packaging Design, Brand Identity, Brand Creation
Glass bottle. The cap is a wooden closure with bamboo. The labels were screen printed, with a combination of gold foil stamping on the neck.
Design Challenge
The experimental batch of rum is a new part of the production of Blue Lagoon distillery. It is not common for New Caledonia to produce rum, so we had to discuss a lot with our client as to understand the benefits and the specialty of this kind of rum, in order to provide a solution that attire the customer attention and help them to gain part of the already competitive market.
Research
This design comes from a detailed observation of the manufacturer identification.
Inspiration
The inspiration came from the traditional beliefs and culture, of the local community of Kanak people, and their efforts related to environmental protection and conservation of the tropical forest and lagoon that surrounds the islands.

The label design that we created takes people back in a time of discoveries, legends, and adventures.
The bird living in the Enchanted Forest is a symbol of joy - a celebration of life. The color of the bottle reflects the blue shades of the famous lagoon that surrounds the Enchanted Forest and gives a sensation of freshness. Dive deep into the historical roots of the Enchanted forest and his legendary spiritual drink.
Project Duration
The project started in April 2020 and finished at the end of May, in Noumea, New Caledonia.
Operation Flow
It's a simple normal functioning alcoholic glass bottle. There's no special function to it.
Patents
Copyrights belong to Elena Gamalova, 2020.

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