Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Kupakwa kweBhodhoro reSake by Laurent Hainaut is a highly esteemed winner of the very prestigious 2021 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.
SirivhaPakejingi· 2021
Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Kupakwa kweBhodhoro reSake
Client: Tanaka 1789 X Chartier
Mubairo weSirivha we A' Design Award Winner in Pakejingi Category
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The Design
About Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Kupakwa kweBhodhoro reSake
Book Text: Tanaka 1789 X Chartier Sake Blend 001 kupakwa kwemhando dzakasanganiswa dzesake. Lebheri iyi ine musanganiswa wemakwara matema pamatema anzi grid pattern akatorwa kubva kumadziro eTanaka Brewery, muenzaniso wehdzidzo yekuvaka inonzi Kura kubva munguva yeEdo. Grid iyi inodhindwa se varnishes kutenderedza bhodhoro uye yakarongwa kuita hexagons dzakatevedzana, chiratidzo chesainzi yekunhuhwirira. Nhema nechena zvinoshandiswa nokuti mabhurandi ese ari maviri ane mavara aya, uye mabhodhoro matema anochengeterwa sake yepamusoro-soro. Mazita maviri aya akabatanidzwa nemuchinjikwa kuburikidza nevara rimwe rakagoverwa rekuti A.
The Recognition
About the Mubairo weSirivha we A' Design Award
Mubairo weSirivha we A' Design Award wakahwinwa ne Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Kupakwa kweBhodhoro reSake, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Kupakwa kweBhodhoro reSake inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Kupakwa kweBhodhoro reSake chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Production Technology
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Inspiration
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
- Team Members
- Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director
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