Dark Horse Wine Primary Function: Kupakeja Waini by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.
SirivhaPakejingi· 2021
Dark Horse Wine Primary Function: Kupakeja Waini
Client: E&J Gallo
Mubairo weSirivha we A' Design Award Winner in Pakejingi Category
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The Design
About Dark Horse Wine Primary Function: Kupakeja Waini
Dark Horse ipakeji nedhizaini yekuronga bhurandi yewaini yakagadzirirwa bhurandi yewaini yeCalifornia. Dhizaini iyi yakavakirwa pahurongwa hunochinjika hunosanganisa pakeji yese uye hunobvumira zvimwe zvinowedzerwa mune ramangwana. Marebheru anodhindwa pamapepa emhando yepamusoro ane maficha emetallic uye matte, izvo zvinowedzera ruvara nemhungurwe. Chiratidzo chebhurandi chinoiswa pamberi pakati pemarebheru ega ega. Mamiriro erebheru akapfava, kuti zviri mubhodhoro zvinzwisiswe nekungotarisa. Chinangwa ndechekuratidza mhando uye kuravira zviri pachena pashelufu.
The Recognition
About the Mubairo weSirivha we A' Design Award
Mubairo weSirivha we A' Design Award wakahwinwa ne Dark Horse Wine Primary Function: Kupakeja Waini, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Dark Horse Wine Primary Function: Kupakeja Waini inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Dark Horse Wine Primary Function: Kupakeja Waini chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
- Production Technology
- forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
- Inspiration
- forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
- Team Members
- Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.
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