Yongxi Mudziyo Wezvinonhuwira Une Mabasa Maviri by En Ke

Yongxi Mudziyo Wezvinonhuwira Une Mabasa Maviri by En Ke is a highly esteemed winner of the very prestigious 2021 Mubairo weGoridhe we A' Design Award in Dhizaini yePakejingi Competition Category.

GoridhePakejingi· 2021

Yongxi Mudziyo Wezvinonhuwira Une Mabasa Maviri

by En Ke

Client: Shanghai Yongxi Gold Phoebe Culture Communication Co., Ltd

Mubairo weGoridhe we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Yongxi Mudziyo Wezvinonhuwira Une Mabasa Maviri

Basa iri rakagadzirwa naVaMwana En Ke vachitevedzera budaya yekare yemadzimambo eChina. Kupakira kwakagadziridzwa nezvikamu zvedhizaini yemakore ari muGuta Rakarambidzwa, uye basa rose rehunyanzvi rakaita senyanga yenzou, rinoratidza chose runako rwekuMabvazuva. Kana wavhura chifukidzo chepamusoro, pane mudziyo wezvinonhuwira wegoridhe phoebe wakaputirwa mupepa rinochengetedza zvakatipoteredza. Dhizaini iyi inotyora tsika dzechinyakare, ichiisa mabasa maviri ekupisa nekuchengeta muchigadzirwa chimwe chete, saka yakapiwa patent muChina. Yakahwina mibairo yedhizaini yepasi rose uye yakarangarirwa zvakanaka pamusika!

The Recognition

About the Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Yongxi Mudziyo Wezvinonhuwira Une Mabasa Maviri, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Yongxi Mudziyo Wezvinonhuwira Une Mabasa Maviri inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Yongxi Mudziyo Wezvinonhuwira Une Mabasa Maviri inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In Eastern culture, the storage and burning of incense are two independent tools. This design work combines the above two functions. Its design structure is through the re-creation of the "dovetail" structure of the traditional process, combined with the structural design of the West Pull firearms.

The outer packaging of the product is redesigned with cloud pattern elements on the double dragon wall of the Forbidden City. the whole body as if an Oriental ivory carving works of art to show the beauty of the Orient.
Dimensions & Packaging: 1. Outer packaging: length 29cm, diameter 3.4cm (cylindrical); 2. Lining: environmentally friendly paper spot color printing, unfolded size 28cmX9.5cm, rolled into place, isolation and shock protection; 3. Inner packaging: wood Incense sticks, length 27.5cm, diameter 2.7cm (cylindrical)
Tags: Incense set, Oriental culture, Combining two into one, Imperial Palace culture
Production Technology: Outer packaging: fine molds, imitation tooth carving injection products; inner packaging (containers): 3 grades, 1. Golden phoebe, 2. Lobular red sandalwood, 3. Rosewood.
Others: environmentally friendly paper and spot color printing.
Process: wood selection, wood drying treatment, wood anti-deformation treatment, industrial machine cutting, laser engraving of details, product forming combination, batch polishing.
Design Challenge: Difficulty 1: In Eastern culture, the storage and burning of incense are two independent tools. Modern life advocates practical minimalism. How to break the tradition and combine two tools into one?

Difficulty 2: The performance and reshaping of historical culture requires innovation, but also needs to ensure that the original brand culture and product experience will not be separated from the original historical and cultural soil?
Research: 1. Research on the royal culture and brand culture of China during the Ming and Qing dynasties.
2. Research on people's prefereRnce for aroma supplies in modern home life.
3. Research on the combination of traditional craftsmanship of wooden incense and modern craftsmanship that can be mass-produced.
Inspiration: In ancient China, golden phoebe was used exclusively by the royal family and the people would be guilty of using it. Today, we are committed to breaking down barriers of tradition and modernity, therefore, the royal cultural elements of the Forbidden City, as a creative inspiration.
Project Duration: Started in Beijing, China in July 2018; completed in Shanghai, China in August 2019; obtained Chinese innovation invention patents in December 2019; and exhibited in Frankfurt, Germany in February 2020.
Operation Flow: 1. Pull out the top cover of the white outer packaging,
2. Pinch the opening of the black paper inner packaging, and then pull out the product as a whole.
3. Take out the cylindrical product from the black paper inner packaging.
4. The cylindrical product is a combination of the upper part and the lower part, which can be separated into an burner and an holder by pushing back and forth by hand.
5. Remove the incense from the holder and insert the burner to light it.
Patents: The product design and packaging design of this product have obtained China's national innovation invention patent, patent number: ZL 2019 2 0111503.4；Patent authorization announcement date: December 24, 2019; inventor: KE, EN