Hotel New Grand Ready-to-eat Meals Kupakeja Kwezvokudya by Kazuaki Kawahara

Hotel New Grand Ready-to-eat Meals Kupakeja Kwezvokudya by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 Mubairo weGoridhe we A' Design Award in Dhizaini yePakejingi Competition Category.

GoridhePakejingi· 2021

Hotel New Grand Ready-to-eat Meals Kupakeja Kwezvokudya

by Kazuaki Kawahara

Client: Hotel New Grand

Mubairo weGoridhe we A' Design Award Winner in Pakejingi Category

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Colors

The Design

About Hotel New Grand Ready-to-eat Meals Kupakeja Kwezvokudya

Hotel New Grand Ready-to-eat Meals idhizaini yekupakeja zvokudya zvakagadzirirwa kudyiwa, zvinosanganisira beef curry, chicken curry uye Napolitan pasta sauce. Bhokisi rinogadzirwa nekadhibhodhi uye rinoshandisa mufananidzo wepoto huru yekubikira semucherechedzo mukuru wegirafiki. Dhizaini iyi yakareruka inodzivisa mifananidzo yakadhirowewa nemapikicha ezvokudya anowanzoonekwa pakupakeja kwezvokudya zvakagadzirirwa kudyiwa. Chinangwa ndechokuratidza tsika nembiri yehotera yechinyakare iri muYokohama nenzira ine unyanzvi hwokusekesa zvishoma. Kupakeja uku kwakakodzera zvokudya zvepamba uye kunosarudzwawo sechipo.

The Recognition

About the Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Hotel New Grand Ready-to-eat Meals Kupakeja Kwezvokudya, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Hotel New Grand Ready-to-eat Meals Kupakeja Kwezvokudya inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Hotel New Grand Ready-to-eat Meals Kupakeja Kwezvokudya inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
Dimensions & Packaging: Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce)
Tags: Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
Production Technology: The box of the package is made of cardboard.
Design Challenge: The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
Research: In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
Inspiration: This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
Project Duration: The project started in January 2020 and finished in November 2020 in Japan.
Operation Flow: It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
Team Members: Art Director/Designer : Kazuaki Kawahara
Image Credits: Kazuaki Kawahara, 2020.