Mijia Toothbrush Basic Function: Kupakita by Xiaomi

Mijia Toothbrush Basic Function: Kupakita by Xiaomi is a highly esteemed winner of the very prestigious 2021 Mubairo weSimbi we A' Design Award in Dhizaini yePakejingi Competition Category.

SimbiPakejingi· 2021

Mijia Toothbrush Basic Function: Kupakita

by Xiaomi

Client: Xiaomi

Mubairo weSimbi we A' Design Award Winner in Pakejingi Category

14,148

Verified Award Winner

Verify Award Status for #118728

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mijia Toothbrush Basic Function: Kupakita

Zvinyorwa zveBhuku: Mijia Toothbrush ipakeji yebhokisi rechipo yakagadzirirwa seti yebrashi yemazino inoshanda nemagetsi. Bhokisi rekunze rinotora chimiro nemuvara wacho kubva pachigadzirwa chiri mukati. Rangi ya blue yakareruka inofukidza pamusoro pebhokisi ine mufananidzo wakabudirira zvishoma (bas-relief) unodzokorora mitsara inopfava yebrashi yemazino. Mitsara miviri ine ultraviolet yakakwirira yakadhindwa pamusoro pemufananidzo iwoyu kuti iwedzere udzamu uye kuratidza zvakajeka kugadzirwa kwezvekuindasitiri kwakanaka. Ruvara rwe blue yakareruka runoenderana nechigadzirwa, saka bhokisi rinoratidzika serakabatana zvakanaka. Mufananidzo wakasimudzwa unoita kuti pamusoro pebhokisi paonekwe seine udzamu hwakawanda (three-dimensional), izvo zvinobatsira seti yechipo kuti isiyane kubva kune zvimwe zvigadzirwa pazvitoro.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Mijia Toothbrush Basic Function: Kupakita, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Mijia Toothbrush Basic Function: Kupakita inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Mijia Toothbrush Basic Function: Kupakita inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For this electric toothbrush gift box, the outer box design of the packaging is inspired by the appearance of the product. The packaging design uses a light blue bas-relief to highlight the elegant industrial design.
Dimensions & Packaging: Width252mm x Depth43.5mm x Height241mm
Tags: packaging, toothbrush, blue, bas relief, electrionic
Production Technology: The surface of the package uses a blue bas relief technology, plus two high UV lines to emphasize the excellent and elegant industrial design of the product.
Design Challenge: There are many electronic toothbrush products on the market. The new product gift box needs to attract customer attention. The challenge is to create a new look for the young generation.
Research: The product is a gift set. There are products in the package, a travel charging box, and brush head accessories. It should attract customer attention in the stores.
Inspiration: Mijia Sonic Electric Toothbrush T500C is a gift set specially designed for the holiday market. The overall design lines of the product are very soft, and the color is warm light blue.
Project Duration: February 2020 Bejing and finished in May in Beijing, China.
Operation Flow: The color of the packaging adopts the overall color hue of the product-light blue, which makes the overall packaging box look very uniform. At the same time, the graphic part adds a protruding process effect, which makes the pattern of the surface product more three-dimensional.
Patents: Copyrights belong to Xiaomi, 2021
Team Members: Creative Director: Lu Chen
Graphic Designer: Dijing Wang
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #2:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #3:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #4:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #5:Creative Director Lu Chen, Graphic Designer Dijing Wang