Evervess Soda Water Chirongwa Chikuru: Kapasu keZvinwiwa by PepsiCo Design and Innovation

Evervess Soda Water Chirongwa Chikuru: Kapasu keZvinwiwa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Mubairo weSimbi we A' Design Award in Dhizaini yePakejingi Competition Category.

SimbiPakejingi· 2021

Evervess Soda Water Chirongwa Chikuru: Kapasu keZvinwiwa

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Mubairo weSimbi we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Evervess Soda Water Chirongwa Chikuru: Kapasu keZvinwiwa

Zvakanyorwa Mubhuku: Evervess Soda Water idhizaini yekapasu yezvinwiwa zvine gasi zvakasiyana-siyana uye ma-tonic. Chiratidzo ichi chine nhoroondo yemakore anosvika makumi masere, uye chimiro chacho chakagadziridzwa kuti chienderane nenguva yazvino, kuti chibude sechinhu chimwe chete pamusika weChina. Dhizaini yekare yaiita seinorema uye ichiratidza kudya nekunwa zvakawandisa, saka kapasu kacho kakagadziriswazve kuti kataure nezve kunzwa kwakareruka uye kunakidza kwezvinwiwa zvine mafuro. Chiratidzo chidiki chine mavara matema neteal chinoratidza chitubu chemvura, chiratidzo chesimba, kunakidzwa nekuvandudzwa. Zvinwiwa izvi zvinogona kusanganiswa mumicheka yezvokunwa kana kunwiwa zvazvo chete.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Evervess Soda Water Chirongwa Chikuru: Kapasu keZvinwiwa, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Evervess Soda Water Chirongwa Chikuru: Kapasu keZvinwiwa inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Evervess Soda Water Chirongwa Chikuru: Kapasu keZvinwiwa inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
Tags: Packaging, Beverage
Inspiration: The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
Team Members: PepsiCo Design & Innovation

Read the Press Release