Pepsi X SHFW Gaba Rezvinwiwa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.
SirivhaPakejingi· 2021
Pepsi X SHFW Gaba Rezvinwiwa
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Mubairo weSirivha we A' Design Award Winner in Pakejingi Category
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The Design
About Pepsi X SHFW Gaba Rezvinwiwa
Pepsi X SHFW igaba rezvinwiwa rakagadzirwa zvishoma chaizvo remwaka weShanghai Fashion Week Chirimo/Zhizha 2020 uye rakaburitswa muChina. Gaba iri ndechimwe chikamu chemuchina wakakura wekuratidza chimiro wakagadzirirwa chiitiko chimwe chetecho. Musoro wemwaka we Sensation and Source unotungamira dhizaini uye unoratidza kuongorora maonero akasiyana-siyana. Zvimiro zvakafemerwa nezvinhu zvinomera nezvirimo zvegirazi zvakabatanidzwa mukati menzvimbo ine mativi akawanda. Mhedzisiro yacho inobatanidza mweya webhurandi rePepsi Black nebasa rakasiyana-siyana revagadziri vefashoni rakaratidzwa pachiitiko ichi.
The Recognition
About the Mubairo weSirivha we A' Design Award
Mubairo weSirivha we A' Design Award wakahwinwa ne Pepsi X SHFW Gaba Rezvinwiwa, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Pepsi X SHFW Gaba Rezvinwiwa inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Pepsi X SHFW Gaba Rezvinwiwa chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
- Tags
- Packaging, Beverage
- Inspiration
- The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
- Team Members
- PepsiCo Design & Innovation
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