Tazo Refresh Primary Function: Kupakeja Zvinwiwa naPepsiCo Design and Innovation

Dhizaini Tazo Refresh Primary Function: Kupakeja Zvinwiwa naPepsiCo Design and Innovation ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2021

Tazo Refresh Primary Function: Kupakeja Zvinwiwa

na PepsiCo Design and Innovation

Mutengi: PepsiCo Design & Innovation

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Tazo Refresh Primary Function: Kupakeja Zvinwiwa

Tazo Refresh iyi ndiyo dhizaini yekupakeja yemutsara wematii epamusoro anonwiwa ari anotonhora akagadzirira kunwiwa. Mutsara uyu wakavakirwa pamavara matatu ebrand akatosimbiswa, anonzi Zen, Awake naPassion. Matii aya akatsigirwa seakachena zvachose uye haana mavara ekunyepedzera kana zvinotapira zvekugadzira. Kupakeja kunopiwa mumabhodhoro emvava gumi nembiri (12 ounce) ekunwa munhu mumwe uye emvava makumi mana nembiri (42 ounce) ekunwa vazhinji akagadzirwa kubva mupurasitiki yakanga yatoshandiswa nevatengi zvazere. Mavara akajeka ezvinhu zvinoshandiswa akasanganiswa nemuchena kuti aratidze kunaka kwega kwega pachena pashelufu. Dhizaini iyi inovavarira kuchengeta vatengi vazvino uye kukwezva vateereri vanofarira zvinhu zvitsva.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Tazo Refresh Primary Function: Kupakeja Zvinwiwa, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Tazo Refresh Primary Function: Kupakeja Zvinwiwa inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Tazo Refresh Primary Function: Kupakeja Zvinwiwa chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
Matagi: Packaging, Beverage
Chikurudziro: TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
Nhengo dzeTimu: PepsiCo Design & Innovation

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