From Caudat Chirongwa Chikuru: Pfuko yeKofi by Vu Agency

From Caudat Chirongwa Chikuru: Pfuko yeKofi by Vu Agency is a highly esteemed winner of the very prestigious 2021 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2021

From Caudat Chirongwa Chikuru: Pfuko yeKofi

by Vu Agency

Client: From CauDat

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

11,927

Verified Award Winner

Verify Award Status for #122819

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About From Caudat Chirongwa Chikuru: Pfuko yeKofi

Rugwaro rweBhuku: From Caudat ndicho chirongwa chekupakisa kofi, chinogadzirwa mumaumbo ekirogiramu imwe chete, magiramu mazana mashanu (500g) uye magiramu mazana maviri nemakumi mashanu (250g). Dhizaini iyi inotsiva mufananidzo wakajairika wetsanga dzekofi nemifananidzo yemhando dzemidzimu (mascots) inobva pane tsika dzevanhu vekare uye pane unyanzvi hwekuguca ganda (tattoo) hweSamoa. Ruvara rweyero neruvara rwetema runoshandiswa nezvikamu zvakayerwa kuti kuvakwe mutsauko (contrast) pasina kukanganisa maonero. Nzvimbo yakasununguka inochengetedza rugadziriro rwakachena uye rwuri nyore kuverenga. Mapakeji anodhindwa nemaitiro eoffset uye flexography pamapepa, pamapepa emhangura yealuminiyamu, uye pamafirimu eplastiki. Chinangwa ndechekugadzira pakeji yekofi inogona kuyeukwa nyore uye inogona kutsanangurwa zviri nyore kune vamwe.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne From Caudat Chirongwa Chikuru: Pfuko yeKofi, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. From Caudat Chirongwa Chikuru: Pfuko yeKofi inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. From Caudat Chirongwa Chikuru: Pfuko yeKofi inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After more than 1 year of researching on Vietnamese and international packaging, realize that most of the packaging in general and coffee in particular focus on the artistic factor, but forget the practicality and application of when it comes to the market, it is about building an image that can be easily recalled and passed down by word of mouth.

The project aims to create an easily word-of-mouth name for packaging designs.
Dimensions & Packaging: 1Kg: Total size: 45x78cm x 2
Finished product size: 13.5 x 39 x 9cm
Packaging Substrate / Materials: Polyester (PET), aluminum foil (Al) and polyethylene (PE)
Printing Process: Flexography

500g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset

250g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset
Tags: coffee, packaging, design, caudat, vietnam, branding, brandingdesign, brand, designinspiration
Production Technology: Packaging Substrate / Materials: Paper, aluminum foil (Al) Printing Process: Offset
Design Challenge: The challenge in this project is that we want to change a different view of coffee packaging. We wanted to apply impressive and distinctive design techniques, which is very difficult to convince our customers that in the coffee packaging market there must always be coffee beans.
Research: We read books about the history of coffee, we study coffee, we visit art museums and historical elements, graphics, dramatic color shapes, legendary animals, from So we designed this impressive packaging system.
Inspiration: A is the first and highest letter on the used scale that everyone implies is the best.

CAO is the second product line name for customers to enjoy. HIGH means premium, which ranks the highest on the quality scale.

Inspired by ancient mascots from many different civilizations.

In Greek mythology, the owl is the symbol of the goddess of wisdom Athena.

The Great Sphinx of Giza

Anubis The god of Egypt

The design style is inspired by the tattoos of the samoan people
Project Duration: 2020 - Ho Chi Minh City, Vietnam
Operation Flow: Packaging design is defined as good, good here including the art and applicability of the packaging when appearing at the point of sale, the way the packaging is and the packaging itself. Good packaging design achieves three elements: Aesthetics, Story and word of mouth application.
Team Members: Vu agency
Image Credits: # Main Image: Creative director: Quyen Vu
#1 Graphic Designer & Photographer: Vu Agency
#2 Graphic Designer & Photographer: Vu Agency
#3 Graphic Designer & Photographer: Vu Agency
#4 Graphic Designer & Photographer: Vu Agency