Longnanchun Basic Basa: Pfuko yeZvinwiwa by Manling Lin

Longnanchun Basic Basa: Pfuko yeZvinwiwa by Manling Lin is a highly esteemed winner of the very prestigious 2021 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2021

Longnanchun Basic Basa: Pfuko yeZvinwiwa

by Manling Lin

Client: Diga Creative Design

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

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Colors

The Design

About Longnanchun Basic Basa: Pfuko yeZvinwiwa

Rondedzero yeBhuku: Longnanchun idhizaini yepakeji yerudzi rwedoro reChina rinonzi baijiu. Rudzi urwu rune zvigadzirwa zvitatu, zvinonzi mubatirimabhizinesi, muvambi uye mutungamiri. Bhodhoro rimwe nerimwe rine mhuka yengano yakatorwa pamifananidzo yepamadziro eDunhuang: bhiza rine mapapiro, shiri yefenikisi, uye dhiragoni rinorinda. Mhuka nhatu idzi dzinoratidza ushingi, kuberekwa patsva uye kudzivirira kwakasimba. Chimiro chebhodhoro chakatorwa kubva pachiridzwa chepipa chinoridzwa nengirozi inobhururuka yeDunhuang, uye mavara akasarudzwa achibva pamifananidzo yepamadziro. Bhodhoro nechivharo zvakagadzirwa nedhaka rinopiswa (ceramic), uye bhokisi rakagadzirwa neakiriki (acrylic).

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Longnanchun Basic Basa: Pfuko yeZvinwiwa, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Longnanchun Basic Basa: Pfuko yeZvinwiwa inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Longnanchun Basic Basa: Pfuko yeZvinwiwa inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Longnanchun is a brand of Jinhui baijiu Industry which has been put on hold for a long time. This time, we will restart the brand and make a theme series of baijiu "entrepreneur's baijiu", focusing on high-end income groups. Products classification is "entrepreneurs, founders, leaders" To awaken and continue the brand awareness of that year, it is necessary to add the flavor of the times to the existing brand genes, which is both innovative and without losing the original keynote.
Dimensions & Packaging: 156mm×156mm×340mm
Tags: Dunhuang，Heavenly Fairy Bounces Pipa ， Entrepreneurs, founders, Leader
Production Technology: Ceramic bottle, ceramic lid, acrylic box
Design Challenge: In order to fit the three stages of entrepreneurs and pass the millennium of Chinese culture to the world, I consulted a large number of documentaries and Dunhuang culture. It took a lot of time to finally find the unique auspicious mythical animals in the murals to fit the theme. Also combined with flying ribbon elements to reflect.
Research: The design and packaging needs to inherit the tonality of the past Longnanchun, and need to enhance the cultural attributes without losing the sense of dignity. Through reading a large number of Dunhuang documents to seek a breakthrough, the final effect is good. Traditional Chinese culture now needs more creative expression and more forms of carrying .
Inspiration: Longnanchun is a old chinese baijiu in Gansu. This is a series of baijju ,the name is entrepreneur, founder, and leader, and desig of Dunhuang murals around product gene. Three auspicious mythical animal in Dunhuang murals are selected as wing horse, phoenix and guardian dragon, The spiritual characteristics that fit the three stages of entrepreneurs, , from brave to rebirth to firm guard. The shape of the pipa of the bottle comes from the pipa played by the Flying Fairy of Dunhuang. The lid represents the three stages of entrepreneurship. The color matching is selected from the mural color to convey the millennium Chinese culture.
Project Duration: 2020.05.15-2021.09.25
Operation Flow: Reading related Dunhuang documentaries and murals, looking for distinctive design elements, expressing historical heritage and high-level sense, and finally selected three beasts, Wing Horse, Phoenix and Shenlong, highlighting the three entrepreneurs Traits-Brave&quot Rebirth and Perseverance"
Team Members: Manling Lin and Sheng Xie