Goridhe Pakejingi · 2022
Ucon Bhodhoro reMvura yeMinerari
by Chi Forest
- Mubairo weGoridhe we A' Design Award 2022 in Pakejingi
- CLIENT: Ucon
- Estimated Number of Design Views: 49,596
- Verification code 85F3E2A4EF · Verify this award
Colors
About Ucon Bhodhoro reMvura yeMinerari
Ucon idhizaini yebhodhoro remvura yemineral yechisikigo. Chikamu chekumusoro chebhodhoro chinotora dombo sechiratidzo chikuru chinoonekwa, ukuwo chikamu chezasi chichishandisa chimiro chemhangura chine mativi akachekwa chakavakirwa pane parametric triangular surface. Zvikamu zviviri izvi zvinogadzira musiyano asi zvichiramba zvakawirirana sechinhu chimwe. Mipendero yakachekwa inochengetwa yakatsetseka kuti ipe kubata kwakanaka. Rebhuru rakadhindwa neingi inobva mumvura kuderedza utsi hunobuda pakudhinda, uye firimu rine pearlized inoratidza matombo matema, madota machena uye mitsetse yegoridhe. Bhodhoro rine chiyero che64 ne64 ne220 mamirimita.
About the Mubairo weGoridhe we A' Design Award
Mubairo weGoridhe we A' Design Award wakahwinwa ne Ucon Bhodhoro reMvura yeMinerari, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Ucon Bhodhoro reMvura yeMinerari inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Ucon Bhodhoro reMvura yeMinerari inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.
Press Kit
- Unique Properties
- It is the first high-quality drinking water brand featuring soft mineral water in China. The upper part of the bottle body takes "stone" as the super symbol, and the lower part uses the special ore bottle body design based on the parametric design of triangular plane. The overall design of the two parts shows harmony while having contrast.
- Dimensions & Packaging
- 64mm x 64mm x 220mm
- Tags
- Branding, Packaging, Can, 3D, Mineral Water
- Production Technology
- The label adopts advanced adagio printing technology, using environmentally friendly water-based ink. Greatly reduce the label production process of pollution emissions.
fully closed water source protection area, to ensure pollution-free water source.
The use of advanced blowing, filling and rotating production line, high cleanliness of the filling environment, to ensure that the filling process clean pollution-free. - Design Challenge
- 1. Label
In order to visually best present the black rock texture, white dot texture and gold stripe texture, we finally chose the Pearlized BOPP. The upper part shows the brand visual symbol "stone", and the lower part shows the stone texture of the bottle body.
2. Bottle
Bottle design through the depiction of stone structure, based on the design of triangular surface, forming a contrast between the upper and lower . overall showing the harmony of the overall design, making the edge surface not too rough, while ensuring the aesthetic feeling and grip comfort. - Research
- Memory come from the subtraction of visalization, the birth of label "stone".Minimalism is deep in Chinese culture. We found that the "stone" is not only meets the needs of identification, but also perfectly interprets the brand story of "Every drop of water is naturally filtered through underground deep ore". Subtraction could make memorisation, the white space is a powerful attitude. This attitude is reflected in the name of our product as well as in the new generation of consumers.
- Inspiration
- Purified water by stones,Ore is the best proof of good water The soft water is filtered through dense layers of hard ore After absorbing mineral ions from the ore, it gushes out of the ground. It becomes a real high quality natural mineral water.
In chinese fengshui theory, stone is naturally exist , absorb the essence of the sun and the moon In thousand years, people admire stone and obtained energy from the spiritual stone ,"Stone" also means avoid disasters , turn misfortune to lucky - Project Duration
- The project started in OCT 2020, and completed in July, 2021. The design was completed in December, 2021. The production location is Dali and Laoshan.
- Operation Flow
- From the bottle design, the ore cutting design fully shows the aesthetic feeling, but also to ensure the user's comfortable grip. In addition, "UCON" in Chinese named with social constitution, is a natural "social currency", focusing on the young . There are stories, can quickly form a social topic among young people.
- Patents
- Patents number：2021308675699（Application has been submitted and is under review）
Trademark：42724486 - Image Credits
- Shuo Qu, Yuxin Jia, Xiaolan Xiao,Pu Han
