The Pompadour Kupakwa Kwemunhuwi by Ivie China

The Pompadour Kupakwa Kwemunhuwi by Ivie China is a highly esteemed winner of the very prestigious 2022 Mubairo weGoridhe we A' Design Award in Dhizaini yePakejingi Competition Category.

GoridhePakejingi· 2022

The Pompadour Kupakwa Kwemunhuwi

by Ivie China

Client: Ivie

Mubairo weGoridhe we A' Design Award Winner in Pakejingi Category

37,836

Verified Award Winner

Verify Award Status for #135740

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Pompadour Kupakwa Kwemunhuwi

Pompadour idhizaini yekupaka munhuwi yakafemerwa nechitoro chekugera bvudzi cheChirungu chekare. Bhokisi rekunze rinoshandisa mucherechedzo wemakwere wakatorwa pauriri hwezvitoro zvekugera bvudzi, uye bhokisi redehwe rinovhurika nenzira inoyeuchidza kugara pachigaro chekugera bvudzi. Bhodhoro igirazi rinoonekera rakaita denderedzwa rine mitsetse yakatwasuka yakachereka, uye chimonera chitsvuku, chichena nebhuruu chinotenderera bhodhoro parinovhurwa. Bepa rakadhindwa nemavara emhando yeserif rinopa ruzivo rwechigadzirwa nemaitiro ebepanhau rekare. Bhodhoro rine kapisuru inogona kuzadzwazve, uye kupaka kwekunze kwakagadzirwa nezvinhu zvinogona kushandiswazve.

The Recognition

About the Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne The Pompadour Kupakwa Kwemunhuwi, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. The Pompadour Kupakwa Kwemunhuwi inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. The Pompadour Kupakwa Kwemunhuwi inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Box – Have a seat on the barber chair.
Inspired by barbershop checkered floor opening leather box feels like seating on barber chair.

The Bottle – The memory of walking into the barber shop.
Inspired by the classic barber pole the Pompadour comes in a clear glass cylinder featuring vertical grooves and true to an actual barber pole the red and white and blue helix rotates as the bottle is unscrewed open.

The Sheet – Share today topic.
Designed as old style newspaper containing product information and profile. A serif font makes it feel authentic to an actual newspaper.
Dimensions & Packaging: Outter Box : Width 120mm x Depth 90mm x Height 250mm
Bottle : Width 55mm x Height 185mm
Sheet : Width 75mm x Height 120mm
Tags: Ivie, Perfume, Cologne, Packaging Design, Design, Sustainable
Production Technology: Sustainability is at the core of packaging design the glass cylinder bottle comes with a refillable capsule that can easily be removed and replaced and the outer packaging is made of recyclable materials.
Design Challenge: The brand owner wanted to launch a fragrance brand that will capture a niche market of professional white collars who only want to have the best for themselves.

Hence, we created a luxurious high end product with a discerning product name (Pompadour) that not only befits these connoisseurs but a product packaging (bottle and outerbox) that delivers a unique brand experience to our consumers.
Research: The product is luxurious and sophisticated with a premium pricing. Hence the core target consumers are the sophisticated male white collars aged 35 and above, and currently based in Tier 1 cities in China. They continuously seek experiences that will help project them as being sophisticated and in the know.

From our research on this segment we found that this group of gentlemen like going to the barbershop to have their hair fixed.

Since the launch of The Pompadour into the market. The brand had received high publicity and attention from social KOLs and category product reviewers.

Multiple high end barbershops have also knocked on the brand owners door to seek collaboration with offers to display and feature the product within their retail store.
Inspiration: From the late 18th to mid 19th century the barbershop was not just a place for gentlemen to procure a haircut or a shave. It was a space where fraternities were formed. The Pompadour was envisioned to capture that unique experience of going to a classic English barbershop.

The Pompadour is the gentlemans pocket companion. It is a fragrance that reminds him of a time when men were afforded a luxurious den of sorts.
Project Duration: The project started in September 2020 in Shanghai, China and Finished in October 2021.
Operation Flow: Brand Owner: Provided a clear brief to the Agency with specific objectives and target audience that enabled a smooth collaborative process for the team to work efficiently within limited budget. Decision maker and budget controller to ensure that the packaging design met their objectives and aesthetic will appeal to the target audience.

Strategist: Conducted thorough research to understand the market and category to identify key insights that will inspire our designers and copywriter.

Designers and Copywriter: Provided product naming and unique design solutions that fully delivers against brand owner’s brief.

Engineering Team: led decisions on structure and materials. Was able to source for premium quality material that lived up to the product’s high end proposition and our designers vision despite limited budget.

Printer: Achieving these saturated colors and color accuracy on paperboard required extra cooperation between designers and printer.
Patents: N/A
Team Members: Managing Director : Malcolm Zhu
Group Creative Director : Ryan Kam
Strategy Director : Angela Tao
Creative Director : Cao Jun
Head Of Copy : Benjamin Woo
Designer : Ivie's Design Team
Account Director : Hugh Shen
Business Director : Darren Wong
Studio Director : Lily Wu
Image Credits: All photo credits to Ivie China