Lay's Love Mufungidziro Yekugadzirisa: Marara eKapiseji yeZvekudya by PepsiCo Design and Innovation

Lay's Love Mufungidziro Yekugadzirisa: Marara eKapiseji yeZvekudya by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2022

Lay's Love Mufungidziro Yekugadzirisa: Marara eKapiseji yeZvekudya

by PepsiCo Design and Innovation

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

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Colors

The Design

About Lay's Love Mufungidziro Yekugadzirisa: Marara eKapiseji yeZvekudya

Mavara eBhuku: Lay's Love ndiko kugadzirwa kwekapiseji yakagadzirirwa zviravironi zviviri zvakasarudzika zvinonaka muIndia, zvinonzi Lay's Herby Crush neLay's Cheesy Love. Kapiseji rimwe nerimwe rinoratidza ruoko rwakabatana mumufananidzo wehafu yemoyo, saka mapiseji maviri akaiswa parutivi rwerimwe anokwanisa kupedzisa moyo uye kubatanidza zviravironi zviviri zvinonaka. Mavara makuru anonyorwa nezvenyanzvi ari pakati pebhegi anoratidza zita rekuravira. Kumashure kwemufananidzo weruoko rimwe nerimwe kune mimvuri yevarume nevakadzi vachifamba pagungwa, miti yemichindwe uye makore akapfava. Kugadzirwa uku kwakazara mavara akasiyana-siyana kwakaitirwa kuratidza ushamwari nerudo pakati pevatengi vechiduku.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Lay's Love Mufungidziro Yekugadzirisa: Marara eKapiseji yeZvekudya, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Lay's Love Mufungidziro Yekugadzirisa: Marara eKapiseji yeZvekudya inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Lay's Love Mufungidziro Yekugadzirisa: Marara eKapiseji yeZvekudya inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: What better way to express love and celebrate moments than with flavorful accompaniments? In India, Lay’s introduced two new exciting, limited edition flavors - Lay’s Herby Crush and Lay’s Cheesy Love - in the run up to Valentine’s Day 2021 to make the celebrations an ‘affair to remember’.
Inspiration: Designed to celebrate relationships, friendship, and love for the youth of today, each pack depicted a hand poised in a half-heart shape, ready to be met with its counterpoint flavor in order to complete the picture. The colorful packs were designed to be flavor-forward, donning a bold script in the center of the bag. Behind each hand illustration, you will find silhouettes of couples strolling on the beach, palm trees and dreamy clouds, all evoking a romantic atmosphere.

Read the Press Release