Lay's Smiles Campaign Kupakwa Kwezvokudya by PepsiCo Design and Innovation

Lay's Smiles Campaign Kupakwa Kwezvokudya by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2022

Lay's Smiles Campaign Kupakwa Kwezvokudya

by PepsiCo Design and Innovation

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

Verify Award Status for #137247

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's Smiles Campaign Kupakwa Kwezvokudya

Mutsara weBook Text: Lay's Smiles Campaign idhizaini yekupakwa kwezvokudya yakaburitswa muRussia. Chiso chikuru chinonyemwerera ndicho chinhu chikuru chinooneka pane pack rimwe nerimwe. Kupakwa uku kunochengetedza mumiro weLay's wakajairika uye ruvara rwunoratidza kunaka kwechigadzirwa. Rutsigiro rwunopiwa kuFriendship Program yeBest Buddies Foundation rwunoratidzwawo pane pack. Ruble imwe inopiwa kuchirongwa ichi pane pack rimwe nerimwe rinotengwa. Chinangwa ndechekugovana shoko rakanaka uye kuratidza mudavo semudavo une chinangwa.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Lay's Smiles Campaign Kupakwa Kwezvokudya, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Lay's Smiles Campaign Kupakwa Kwezvokudya inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Lay's Smiles Campaign Kupakwa Kwezvokudya inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After a challenging year, Lay’s felt the world could use a dose of happiness. So Lay’s launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation–a move for Lay’s to take a big step forward in establishing itself as a purposeful brand. The Lay’s Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
Inspiration: The design challenge for the Lay’s Smile Campaign was to bring together many different important elements to create a cohesive and joyful pack. The Design Team needed to include both a smiling face as the main design element, stay true to the overarching Lay’s VIS for brand unity and maintain flavor cues, while visually incorporating the support of the Best Buddies Foundation.

Read the Press Release