Lay's 2021 Mood Match Basic Basa: Kupakejwa kweChikafu naPepsiCo Design and Innovation

Dhizaini Lay's 2021 Mood Match Basic Basa: Kupakejwa kweChikafu naPepsiCo Design and Innovation ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SimbiPakejingi· 2022

Lay's 2021 Mood Match Basic Basa: Kupakejwa kweChikafu

na PepsiCo Design and Innovation

Mukundi weMubairo weSimbi we A' Design Award muChikwata chePakejingi

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Nezvekwa Lay's 2021 Mood Match Basic Basa: Kupakejwa kweChikafu

Lay's 2021 Mood Match ipaketi yezvokudya zvekudya inoshandiswa kwenguva pfupi yakagadzirirwa mutambo wakasarudzika wepamasocial media. Chikwata ichi chinosanganisira zvidhizaini zvina zvakabva pama-mood ring, chimwe nechimwe chakabatanidzwa nendangariro dzakanaka nemanzwiro. Chinangwa chakataurwa ndechekusimudzira simba kana kupa manzwiro erunyararo. Dhizaini imwe neimwe yakaenzaniswa nekaruso uye manzwiro: kuonga kune Grilled Cheese neTomato Soup, kuvimba kune Cappuccino, simba kune Chili uye mufaro kune Salted Caramel. Kupakejwa uku kunopa zororo pfupi kubva kune zvinoitika mazuva ese.

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Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Lay's 2021 Mood Match Basic Basa: Kupakejwa kweChikafu, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Lay's 2021 Mood Match Basic Basa: Kupakejwa kweChikafu inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Lay's 2021 Mood Match Basic Basa: Kupakejwa kweChikafu inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

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Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
Chikurudziro: With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.

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