Lay's Flavor Swap Influencer Kit Chirongwa Chikuru: Kupakura Zvokudya by PepsiCo Design and Innovation

Lay's Flavor Swap Influencer Kit Chirongwa Chikuru: Kupakura Zvokudya by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Mubairo weSimbi we A' Design Award in Dhizaini yePakejingi Competition Category.

SimbiPakejingi· 2022

Lay's Flavor Swap Influencer Kit Chirongwa Chikuru: Kupakura Zvokudya

by PepsiCo Design and Innovation

Mubairo weSimbi we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

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Colors

The Design

About Lay's Flavor Swap Influencer Kit Chirongwa Chikuru: Kupakura Zvokudya

Zvakanyorwa: Lay's Flavor Swap Influencer Kit ndiwo mugadziro wekupakita zvokudya wakagadzirirwa chirongwa chezhizha chakaunza kunhuwirira kweFunyuns neDoritos kuLay's chips. Kupakita uku kunosanganisa mugadziro uripo weLay's bag nemavara ebhurendi ekunhuwirira kwega kwega: bhuruu yeCool Ranch negirini yeFunyuns. Muenzaniso wemhete dzakapoteredzana unoyeuchidza zvimiro zvechips dzepakutanga uye unoratidza mubatanidzwa uripo pakati pemabhurendi. Bhokisi rimwechete re-influencer rakagadzirwawo uye rikaendeswa kuvanhu vane mukurumbira mumhepo kuti vatange kukurukurirana nezvechirongwa ichi.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Lay's Flavor Swap Influencer Kit Chirongwa Chikuru: Kupakura Zvokudya, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Lay's Flavor Swap Influencer Kit Chirongwa Chikuru: Kupakura Zvokudya inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Lay's Flavor Swap Influencer Kit Chirongwa Chikuru: Kupakura Zvokudya inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
Inspiration: What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.

Read the Press Release