Mirinda Vintage Special Edition Basikiti reMhando Yekunwa by PepsiCo Design and Innovation

Mirinda Vintage Special Edition Basikiti reMhando Yekunwa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Mubairo weSimbi we A' Design Award in Dhizaini yePakejingi Competition Category.

SimbiPakejingi· 2022

Mirinda Vintage Special Edition Basikiti reMhando Yekunwa

by PepsiCo Design and Innovation

Mubairo weSimbi we A' Design Award Winner in Pakejingi Category

22,607

Verified Award Winner

Verify Award Status for #137258

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Vintage Special Edition Basikiti reMhando Yekunwa

Mirinda Vintage Special Edition idhizaini yebasikiti rezvekunwa zvinonaka. Rebhero rinoisa mufananidzo wakaita seorenji pakati, uye zita rekuti Mirinda rakanyorwa nemavara akatenderedzwa, akaita sebhabhero, akasiyana neuinowanikwa munhoroondo dzemabhurendi azvino. Mabhodhoro egirazi anoshandiswa kuti chinwiwa chirambe chichionekwa, uye zvivharo zvakachena zvichena zvinopedzisa chimiro chekare. Dhizaini iyi inosanganisa zviratidzo zvenhoroondo yebhurendi neusimboti hwazvino hwakareruka. Mhedzisiro ndeyebasikiti rinounganidzwa rinotarisirwa kuvatengi vechidiki uye kuvanhu vatotozivikanwa nebhurendi iri.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Mirinda Vintage Special Edition Basikiti reMhando Yekunwa, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Mirinda Vintage Special Edition Basikiti reMhando Yekunwa inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Mirinda Vintage Special Edition Basikiti reMhando Yekunwa inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: On the label, the instantly recognizable orange-shaped logo is front and center, with the Mirinda name spelled out in bubble-like vintage type uncharacteristic of modern day Mirinda. The glass bottles showcase the product and clean white bottle caps complete the throwback feel. In a society that revolves around ever-changing trends, Mirinda Vintage Special Edition offers a collectable opportunity, where fans can own a product that has withstood the test of time.
Inspiration: The goal for the Mirinda Vintage Special Edition was to highlight the brand’s heritage while keeping in mind relevance for today’s consumers. While designing this Special Edition, the PepsiCo Design Team ensured its elements were eye-catching for the Gen Z target audience, as well as generations already familiar with Mirinda. This sleek and simple Mirinda design borrows from vintage cues, but combines it with modern sensibility for an entirely new look.

Read the Press Release