Wan Xiang Sheng Kupakwa kweTii by Huang Feng

Wan Xiang Sheng Kupakwa kweTii by Huang Feng is a highly esteemed winner of the very prestigious 2023 Mubairo weGoridhe we A' Design Award in Dhizaini yePakejingi Competition Category.

GoridhePakejingi· 2023

Wan Xiang Sheng Kupakwa kweTii

by Huang Feng

Client: Huang Feng

Mubairo weGoridhe we A' Design Award Winner in Pakejingi Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Wan Xiang Sheng Kupakwa kweTii

Wan Xiang Sheng ibhokisi rechipo retii yemabwe yeWuyishan. Bhokisi rekunze rinotevedzera chimiro cheGomo reWuyi uye rinoyeuchidza mifananidzo yenzvimbo dzepeni yechiChina. Kana bhokisi rakamiswa zvakatwasuka, muganhu waro unoratidza munhu ari mukufungisisa. Bhokisi rakagadzirwa nepepa rakakosha rine chimiro chedombo grey yakajeka, uye kudhinda kwegravure, kusimudzira mifananidzo (embossing), kudzikisa mifananidzo (debossing) nekudhinda kunopisa (hot stamping) zvinoratidza chimiro nemaonekero egomo retii. Bhokisi rinovhurwa sebhuku uye rine mapakeji maviri madiki ane mapaketi mana etii. Dhizaini iyi inokoka runyararo nemaonero akasiyana.

The Recognition

About the Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Wan Xiang Sheng Kupakwa kweTii, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Wan Xiang Sheng Kupakwa kweTii inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Wan Xiang Sheng Kupakwa kweTii inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The outer box imitates Wuyi Mountain, showing the artistic conception of Chinese landscapes. When the "landscape" is erected, it shows a person meditating. The designer hopes to express through packaging: calm down and look at things from a different angle, there may be different harvests.
The font design of Wanxiangsheng comes from the state in which the ripples on the surface of the tea are slowly sinking. The packaging is made of special paper with light gray rock texture, and the gravure process presents the shape and texture of the tea mountain.
Dimensions & Packaging: Width 285mm x Depth 105mmx Height 105mm
Tags: zen, multiple angles, packaging, tea
Production Technology: Rock grain special paper hardcover gift box
Embossing and Debossing
Hot stamping process
Design Challenge: Find the matching paper, and consider how to express the Chinese Zen from the graphics from multiple angles.
Research: This project comes from "Chancha Yiwei" (China's unique Zen tea culture), This Wuyishan rock tea is very famous in China, every time you drink it, it has different taste, which requires people to get down to feel and experience.
Inspiration: This project comes from "Chancha Yiwei" (China's unique Zen tea culture).This Wuyishan rock tea is very famous in China. It tastes different every time people drink it. People need to calm down to feel and experience it.
The landscape of the birthplace of tea and the artistic expression of Chinese painting.
Project Duration: The project was established in October 2020,
Completed November 20, 2020
Available December 15, 2020
Operation Flow: Open the book by turning over the book, the inner box contains 2 small packages, a total of 4 packets of tea.
Team Members: Design Director：Huang Feng
Image Credits: #1: Designer FENG HUANG, FENG, 2021.
#2: Designer FENG HUANG, FENG, 2021.
#3: Designer FENG HUANG, FENG, 2021.
#4: Designer FENG HUANG, FENG, 2021.
#5: Designer FENG HUANG, FENG, 2021.