Moon and Tea Mid Autumn Gadziriro yeBhokisi reChipo by Chenxiang Xi

Moon and Tea Mid Autumn Gadziriro yeBhokisi reChipo by Chenxiang Xi is a highly esteemed winner of the very prestigious 2023 Mubairo weGoridhe we A' Design Award in Dhizaini yePakejingi Competition Category.

GoridhePakejingi· 2023

Moon and Tea Mid Autumn Gadziriro yeBhokisi reChipo

by Chenxiang Xi

Client: 5gN² Creative Design Studio

Mubairo weGoridhe we A' Design Award Winner in Pakejingi Category

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Colors

The Design

About Moon and Tea Mid Autumn Gadziriro yeBhokisi reChipo

Moon and Tea Mid Autumn ibhokisi rechipo rakagadzirirwa Mutambo weMid-Autumn, unowanzo pembererwa muChina mumwedzi wechisere wegore remwedzi. Bhokisi iri rakagadzirwa nezvinhu zvemusikirwo zvakaita sebamboo, zvaenga uye mashanga egorosi. Rinochengeta makeke emwedzi ane mupunga wemuno une mavara pamwe netii yePu-erh. Chikamu chimwe nechimwe chakagadzirirwa kushandiswazve. Muviri webhokisi nechivharo chendarira chena zvinova tireyi yetii, ukuwo mubato unoshanda sechipunu. Bhokisi remukati rinogona kushandurwa kuita rambi remwedzi, uye chikamu chakatenderera chechivharo chinogona kushandiswa sechipisiro chezvinonhuhwirira.

The Recognition

About the Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Moon and Tea Mid Autumn Gadziriro yeBhokisi reChipo, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Moon and Tea Mid Autumn Gadziriro yeBhokisi reChipo inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Moon and Tea Mid Autumn Gadziriro yeBhokisi reChipo inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Mid-Autumn Festival is traditionally celebrated in China in the eighth month of the lunar year. The designers created a unique gift box for Vanke for this year's full-moon festival.
Dimensions & Packaging: 24.5cm x 8.5cm x 30cm
Production Technology: The entire packaging design and implementation strictly adheres to environmentally-friendly principles. Composed of natural materials like bamboo, ceramics, and wheat straw, the gift box boasts a sustainable construction. Each component of the packaging serves a distinct purpose, with the outermost layer functioning as a ceramic tea tray. This tray has undergone a slow-flow water treatment process, ensuring the gift box's longevity and promoting continuous use.
Design Challenge: In this project, we faced challenges in reimagining traditional packaging designs to enhance reusability and functionality. We needed to ensure material sustainability and environmental performance.

Difficulties arose in data collection and analysis, necessitating diverse research tools for accurate results. We tackled production obstacles and external factors, such as laws and technological advancements.

Utilizing existing resources, historical and social contexts, and cutting-edge technology, we successfully developed an innovative, eco-friendly packaging design.
Research: Our research explored an alternative approach to eco-friendly design, diverging from the prevalent focus on recyclable materials. We aimed to add value to packaging products, transforming them from single-use items with limited functionality to long-term, sustainable solutions. To achieve this, we conducted surveys and in-depth interviews to understand consumer perceptions and behaviors regarding packaging. Employing research tools like questionnaires and statistical analysis, we collected and examined data. Our findings revealed that consumers were more likely to reuse packaging when it offered added value beyond its initial purpose. This research holds the potential to reduce waste and encourage sustainable packaging design practices.
Inspiration: It has a distinctly Chinese feel, elegant and beautiful, with a bamboo box body and white porcelain tea plate. The box contains moon cakes with local colored rice and Pu-erh tea. When opened, the body of the box and the porcelain cover become a tea tray; the box doubles as a soft lamp while drinking tea and watching the moon.
Project Duration: The project started in August 2021 in Shanghai and finished in October 2021 in Shanghai.
Operation Flow: Each element of the box is designed for reuse. The body and cover plate can be repurposed as a tea tray, while the handle doubles as a spoon. Additionally, the inner box can be transformed into a moon lantern, and the spherical structure of the cover can function as a censer. This versatile box seamlessly blends practicality with festivity.
Team Members: Chenxiang Xi and Chenling Zhang