Noble 16 Zhenxuan Kupakiwa kweDoro Rinodhura by Jingdezhen Jiushan Creative Co., Ltd.

Noble 16 Zhenxuan Kupakiwa kweDoro Rinodhura by Jingdezhen Jiushan Creative Co., Ltd. is a highly esteemed winner of the very prestigious 2023 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2023

Noble 16 Zhenxuan Kupakiwa kweDoro Rinodhura

by Jingdezhen Jiushan Creative Co., Ltd.

Client: Guiniang Liqour Co., Limited

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

10,159

Verified Award Winner

Verify Award Status for #141872

View at A' Design Award Press Release Award Badge

Colors

The Design

About Noble 16 Zhenxuan Kupakiwa kweDoro Rinodhura

Noble 16 Zhenxuan ndiko kupakwa kwakagadzirirwa doro rinokosha zvikuru. Bhodhoro rinotevedzera chimiro chechinyakare cheBaijiu uye rakagadzirwa nedhaka rezvirongo rakapentwa mvema. Mitsara inoyerera nemifananidzo yakavezwa pamusoro nemazano echirelief echiWestern. Mufananidzo uri pamutsipa webhodhoro unotorwa kubva pamaruva echiChinese anosanganiswa uye pauswa hunopeta hwechiWestern. Rebhula rakadhindwa papepa rine ruvara rwendarama nemitsara mirefu. Bhokisi rakanze rakapendwa rakagadzirwa nedanda uye rinoshandisa mafambiro anofanana neganda pamwe nekudhindwa kwendarama. Peji riri mukati rinoratidza "flavor wheel" inotsanangura kunaka kwedoro. Chinangwa ndechekusanganisa tsika dzedoro dzechiChinese nedzechiWestern.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Noble 16 Zhenxuan Kupakiwa kweDoro Rinodhura, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Noble 16 Zhenxuan Kupakiwa kweDoro Rinodhura inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Noble 16 Zhenxuan Kupakiwa kweDoro Rinodhura inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This premium liquor packaging aims to convey the blended methods of the East and the West contained in the product to users via the international and modern design. The design team utilized classy materials and technologies to perfectly integrate traditional Chinese Baijiu culture and fashionable western elements, thereby providing a multisensory experience for users. Such a design enables the packaging to boast a smooth texture with a sense of light luxury and a high collection value.
Dimensions & Packaging: 148*120*280mm
Tags: Liquor, wine, package design
Production Technology: The black-glazed ceramic body brings about a strong sense of time precipitation. The lines carved through the western relief technology strengthen the modernity of the product, forming a sharp contrast to the historical sense of the body. The golden and dark patterned paper applied in the label offers users a classy visual and tactile experience.
The outer painted wooden box adopts leather-like mounting supplemented with the gold stamping process to elevate the collection value of the product.
Design Challenge: Considering the product positioning, the packaging needs to create a recognizable cultural symbol to ensure the product can be accepted by both local users and western consumers. Refining traditional Baijiu culture and controlling western mixology presented, the designer team made a compromise between Chinese and western liquor culture to realize perfect blending of different culture, interpret the blended methods contained in the product and create an exclusive symbol of this premium liquor.
Research: The black and gold color matching paired with the golden liquor label visually presents the quality of the product, helping to gain user trust. The inside page of the outer painted box introduces the concept of the flavor wheel that is from the flavor structure of the West, which achieves visual flavor description. In this way, a design idea of professionalism and rigour is reflected so that the product can be well accepted by users.
Inspiration: The packaging follows the classic bottle shape of Baijiu to continue the product identity and show the charm of the East and a sense of time precipitation, arousing a spiritual resonance with local consumers. Designed based on fashionable western mixology, the flowing lines and reliefs lead to a vigorous modernity to satisfy the taste of western users. The design team well blended two cultures in sharp contrast to convey a harmonious beauty, helping to form an exclusive symbol of this product.
Project Duration: The project began in Jingdezhen City in December 2021 and was completed in Jingdezhen City in February 2022.
Operation Flow: The round and smooth black-glazed ceramic body combined with the flowing and abstract reliefs and lines on its surface gives a more layered experience of grip and touch. The pattern on the bottleneck draws inspiration from Chinese composite flowers and western scroll grass, visually conveying charm of the product blending Chinese and western cultures. Via rigorous information layout and color contrast, the classy label increases fun of reading for users.
Team Members: HN LIU
FANG TAI