Meer Instant Coffee Packaging by Masoud Najafi Amirkiasar

Meer Instant Coffee Packaging by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2023 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2023

Meer Instant Coffee Packaging

by Masoud Najafi Amirkiasar

Client: Masoud Najafiamirkiasar

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

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Colors

The Design

About Meer Instant Coffee Packaging

Magadzirirwo ekurongedza echigadzirwa chitsva-kumusika haasi ehunyanzvi hwekugadzira chete asiwo nezvehunyanzvi hwekunzwisisa vatengi' pfungwa uye kumira kunze pamasherufu vachipesana nevakwikwidzi. Tiine aya nuances mupfungwa, iyo Meer yekurongedza dhizaini yatora yekupedzisira chigadzirwa mameseji kuita mufananidzo kukurudzira uye kubatisisa pfungwa dzese dzevanoda kofi. Zvakare, marongerwo uye asina kujairika saizi yefonti inoita basa rakakura mukukwezva vatengi kuchigadzirwa. Iyi dhizaini inogadzirwa netarisiro yekuita shanduko yakakomba pasherufu yekunwa yezvitoro.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Meer Instant Coffee Packaging, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Meer Instant Coffee Packaging inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Meer Instant Coffee Packaging inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Dimensions & Packaging: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Tags: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Production Technology: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Design Challenge: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Research: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Inspiration: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Project Duration: The project started In Tehran in November 2020 and finished in May the following year
Operation Flow: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Patents: None.
Image Credits: Image #1: photographer Bita Shakerin, Espresso, 2020