Jiao Yu Gin Chipfeko cheBhodhoro reGin naLaizhou Distillery

Dhizaini Jiao Yu Gin Chipfeko cheBhodhoro reGin naLaizhou Distillery ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2024

Jiao Yu Gin Chipfeko cheBhodhoro reGin

na Laizhou Distillery

Mutengi: Laizhou Distillery

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

37,924

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#154181

Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Jiao Yu Gin Chipfeko cheBhodhoro reGin

Jiao Yu Gin igadziriro yekupfekedza yakagadzirirwa gin inogadzirwa muSichuan, China. Bhodhoro regirazi rebhuruu reazure rine muviri wakatetepa wakakombama une mifananidzo yakasimudzwa yekuruka nhokwe pamusoro paro. Mifananidzo iyi inoreva tsika yekuruka nhokwe yematunhu eSichuan neChongqing. Pamusoro pane mifananidzo yakasimudzwa panopa kubata kwakanaka uye manzwiro ane zvidimbu zvakasiyana pakubata. Chiratidzo chepepa renhokwe chinoora zvakanaka chinoratidza ruzivo rwechigadzirwa nemarongero akajeka ane mavara akasiyana zvakasimba. Chivharo chemuti weoak chinovhara bhodhoro uye chinobvumira kuti bhodhoro rivharwe zvakare mushure mekushandiswa kwega kwega. Girazi, chiratidzo nechivharo zvinogona kushandiswazve.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Jiao Yu Gin Chipfeko cheBhodhoro reGin, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Jiao Yu Gin Chipfeko cheBhodhoro reGin inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Jiao Yu Gin Chipfeko cheBhodhoro reGin chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation.
Kukura & Kupakiwa: product dimensions, 76 mm x 76 mm x 279 mm
Matagi: Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients
Tekinoroji Yekugadzira: The traditional glass bottle, biodegradable bamboo paper label and oak cork.
Changamire yeDhizaini: The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection.
Tsvakurudzo: The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era.
Chikurudziro: Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours.
Nguva yePurojekiti: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Mafambiro eBasa: The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts.
Nhengo dzeTimu: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke, Rong Chen