Doritos Solid Black 2023 Chinongedzo Chikuru: Kupakwa kweZvokudya by PepsiCo Design and Innovation

Doritos Solid Black 2023 Chinongedzo Chikuru: Kupakwa kweZvokudya by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Mubairo weSimbi we A' Design Award in Dhizaini yePakejingi Competition Category.

SimbiPakejingi· 2024

Doritos Solid Black 2023 Chinongedzo Chikuru: Kupakwa kweZvokudya

by PepsiCo Design and Innovation

Client: PepsiCo

Mubairo weSimbi we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

Verify Award Status for #159599

View at A' Design Award Press Release Award Badge

Colors

The Design

About Doritos Solid Black 2023 Chinongedzo Chikuru: Kupakwa kweZvokudya

Rondedzero yeBhuku: Doritos Solid Black 2023 idhizaini yekupakwa kwezvokudya yakagadzirwa kamwe chete kubva mune akati wandei ekugadzirwa kwebhuraindi rezvokudya zvekunanzva zvinotsigira vagadziri nevachinji vematongerwo enyika vanhu vematema. Iyi nhevedzano inoitika gore negore yakawedzerwa kuti ive nzvimbo yekushandira pamwe inoratidza vaiti vezvinyorwa vematema. Basa iri rakagadzirwa naMz. Icar, boka revagadziri vezvinyorwa risingazivikanwe rinosanganisira zvikamu zvakasiyana-siyana, rinovavarira zvikuru pavakadzi vematema. Basa iri rakazoenderera mberi kusvika pakuve dhizaini yakazara yezvinoratidza umboo, ichishandisa mavara ayo nemifananidzo pakupaka, mukirasi yevanofambisa nhau uye zvinhu zvekutengeswa. Kirasi iyi ine chimiro chepiramidhi, chakabva pane katatu (triangle) kebhuraindi.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Doritos Solid Black 2023 Chinongedzo Chikuru: Kupakwa kweZvokudya, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Doritos Solid Black 2023 Chinongedzo Chikuru: Kupakwa kweZvokudya inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Doritos Solid Black 2023 Chinongedzo Chikuru: Kupakwa kweZvokudya inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As part of SOLID BLACK®, our ongoing DORITOS® initiative that supports Black innovators and changemakers, we’ve scaled our annual limited edition series into a collaboration-driven platform that amplifies Black artists. For the third DORITOS® SOLID BLACK® series, we commissioned Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, to create the artwork for our limited-edition packaging.
Inspiration: We then extended the artwork by Mz. Icar to a complete visual identity system that brought the piece’s palette and graphics to packaging design, an influencer kit, and merchandise. The iconic DORITOS® triangle inspired the kit’s pyramid shape and its luxe stationery that highlights how each of our 2023 Changemakers is igniting positive change and making a bold social impact.

Read the Press Release