Mirinda Global Refresh Chirongwa Chikuru: Pekeji YeZvinwiwa by PepsiCo Design and Innovation

Mirinda Global Refresh Chirongwa Chikuru: Pekeji YeZvinwiwa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Mubairo weSimbi we A' Design Award in Dhizaini yePakejingi Competition Category.

SimbiPakejingi· 2024

Mirinda Global Refresh Chirongwa Chikuru: Pekeji YeZvinwiwa

by PepsiCo Design and Innovation

Client: PepsiCo

Mubairo weSimbi we A' Design Award Winner in Pakejingi Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Global Refresh Chirongwa Chikuru: Pekeji YeZvinwiwa

Zvinyorwa: Mirinda Global Refresh idhizaini yepekeji yezvinwiwa yakagadzirirwa mhando yezvinwiwa zvine mafutsi (carbonated soft drink). Pekeji iyi inopa mhando iyi maonero matsva uye akasiyana mukati meboka rezvinwiwa zvine mafutsi. Mutauro wemifananidzo wakajeka, wemazuva ano uye une hunyanzvi, wakagadzirirwa kufadza vanhu vaduku, vanoshandisa zvinodhonza dhijitari uye vanofarira zviratidzo zvinooneka zvakanaka. Dhizaini iyi inoratidzawo nhoroondo yemhando yezvinwiwa zvine kanzuru dzemichero dzinoshamisa uye idzva. Chimiro chitsva ichi chinovavarira kuvaka ruzivo rwakawanda pamusoro pemhando iyi uye kubatsira mhando iyi kusiyana nedzimwe mumusika wenguva ino.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Mirinda Global Refresh Chirongwa Chikuru: Pekeji YeZvinwiwa, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Mirinda Global Refresh Chirongwa Chikuru: Pekeji YeZvinwiwa inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Mirinda Global Refresh Chirongwa Chikuru: Pekeji YeZvinwiwa inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.
Inspiration: The Design Team approached this brand restage with the tastes of Gen-Z in mind. Creativity is cultural currency for this digital-first and hyper-visual generation, where memes, emojis, and remakes are worth a million words. We know the updated look and feel had to be more vibrant, authentic, creative and modern for Gen-Z to take notice.

Read the Press Release