Mirinda Plus Restage Basic Chirongwa: Pakeji yeZvinwiwa naPepsiCo Design and Innovation

Dhizaini Mirinda Plus Restage Basic Chirongwa: Pakeji yeZvinwiwa naPepsiCo Design and Innovation ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2024

Mirinda Plus Restage Basic Chirongwa: Pakeji yeZvinwiwa

na PepsiCo Design and Innovation

Mutengi: PepsiCo

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Mirinda Plus Restage Basic Chirongwa: Pakeji yeZvinwiwa

Mabhuku Manyorwa: Mirinda Plus Restage idhizaini yepakeji yesoda ine kunhuwirira kwemichero inotengeswa muEgypt. Soda ndicho chinwiwa chinodiwa zvikuru pamitambo yakakosha uye misangano yevanhu muEgypt, uko vanhu vazhinji vasingamwi doro. Mirinda Plus ine soda ine zvishoma zvejusi, izvo zvinoenderana nemitambo yakadaro. Pakeji inoshandisa dhizaini ine mavara anopenya, yakarongwa kuti iite mhedzisiro inooneka masikati nemanheru zvakare. Dhizaini iyi inoisa Mirinda Plus senzira yakura zvakawanda yeMirinda, soda ine kunhuwirira kwemichero inozivikanwa pasi rose.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Mirinda Plus Restage Basic Chirongwa: Pakeji yeZvinwiwa, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Mirinda Plus Restage Basic Chirongwa: Pakeji yeZvinwiwa inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Mirinda Plus Restage Basic Chirongwa: Pakeji yeZvinwiwa inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

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Bepa Renhau

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Hunhu Hwakasiyana: Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popular beverage at special occasions and social gatherings is soda. Mirinda PLUS features soda with a hint of juice, which makes it a perfect fit for this space. To position Mirinda PLUS as a go-to evening beverage for the Egyptian market, we gave it a vibrant revamp that makes an impact day and night.
Chikurudziro: To stand out, Mirinda PLUS needed to elevate its visual identity system. Our goal was to create an iconic look and that clearly differentiated Mirinda PLUS. We wanted to set Mirinda PLUS apart as a more mature version of Mirinda, our fruit-flavored soda that’s known around the world.

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