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Pepsi Super Bowl LVII Alumitek Basic Simba: Zvinwiwa Zvakapfekedzwa by PepsiCo Design and Innovation

Pepsi Super Bowl LVII Alumitek Basic Simba: Zvinwiwa Zvakapfekedzwa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.


BronziPakejingi· 2024

Pepsi Super Bowl LVII Alumitek Basic Simba: Zvinwiwa Zvakapfekedzwa

by PepsiCo Design and Innovation

Client: PepsiCo

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

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The Design

About Pepsi Super Bowl LVII Alumitek Basic Simba: Zvinwiwa Zvakapfekedzwa

Pepsi Super Bowl LVII Alumitek ibhodhoro rezvinwiwa rakagadzirwa rakaganhurirwa rakaitirwa mhemberero huru yenhabvu yakaitirwa muPhoenix, Arizona. Chimiro chacho chinotorwa pfungwa kubva kunharaunda yerenje rakapoteredza nzvimbo iyi, rinozivikanwa nedenga rakakura uye miti nemhuka dzakasiyana. Ruvara rwakasiyana-siyana rwunobva paruvara rutema ruchienda kune purpol kusvika kune orenji, ruchiyeuchidza kubuda kwezuva muArizona. Nzira dzekudhinda dzakashandiswa zvikuru kuti kuvakwe pfungwa yekudzika. Mifananidzo yemimvuri yakaiswa mune zvakasiyana-siyana zvenzvimbo yerenje ine miti yemakati nemasakatiya, ichiremekedza mhuka dzenzvimbo dzakadai semakava, nyoka neshiri.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Pepsi Super Bowl LVII Alumitek Basic Simba: Zvinwiwa Zvakapfekedzwa, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Pepsi Super Bowl LVII Alumitek Basic Simba: Zvinwiwa Zvakapfekedzwa inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Pepsi Super Bowl LVII Alumitek Basic Simba: Zvinwiwa Zvakapfekedzwa inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Set against one of the most stunning natural landscapes, Phoenix, Arizona, is home to awe-inspiring sunsets, canyons, and vistas. The desert city’s sweeping scenery has inspired artists throughout history, and in 2023 we joined their ranks when we designed a limited edition Pepsi bottle celebrating the host of the year’s ultimate football event.
Inspiration
Our team drew inspiration from the local landscape known for its vast sky and unique flora and fauna. We pushed the limits of printing capabilities to create depth with a vibrant black-to-purple-to-orange gradient, capturing the awe of an Arizona sunrise. Discoverable silhouetted icons pepper the desert landscape filled with cacti and bushes, paying homage to the wildlife of Arizona, including coyotes, snakes, birds and more.

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