Ken14 Kupakira Doro naChina Resources Snow Breweries

Dhizaini Ken14 Kupakira Doro naChina Resources Snow Breweries ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2025 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2025

Ken14 Kupakira Doro

na China Resources Snow Breweries

Mutengi: China Resources Snow Breweries

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Ken14 Kupakira Doro

Ken 14 ndiko kupakira kwakagadzirirwa doro rinogadzirwa kubva kubhari yemunyika. Dhizaini iyi inotora zvakapfupikiswa chimiro chezvisikwa cheminda yebhari yeHulunbuir, ichishandisa mavara machena, girini negoridhe kuyeuchidza kukura kwebhari kubva pambesa kusvika pakukura. Marongero nemanyorerwo anotevedzera maitiro emapepanhau ekare eChina, izvo zvinobatsira kuverenga zviri nyore. Zvinhu zvakashandiswa zvinosanganisira chinhu chinotsiva dehwe chinogadzirwa kubva kuzvinhu zvipenyu zvebhari yakashandiswa, jira risina kurukwa, bhegi repepa rekraft rinogona kushandiswazve nebhokisi repepa rinoora, zvakasarudzwa kutsigira kuchengetedzwa kwezvakatipoteredza.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Ken14 Kupakira Doro, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Ken14 Kupakira Doro inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Ken14 Kupakira Doro chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
Kukura & Kupakiwa: Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm
Matagi: Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
Tekinoroji Yekugadzira: The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image.
Changamire yeDhizaini: The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
Tsvakurudzo: In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
Chikurudziro: Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
Nguva yePurojekiti: The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
Mafambiro eBasa: The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
Nhengo dzeTimu: Qiguang Zhou, Celine Zhou, Yan Yang, Xiaoxue Fu