West Lake Beer Kupakwa kweDoro naChina Resources Snow Breweries

Dhizaini West Lake Beer Kupakwa kweDoro naChina Resources Snow Breweries ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2025 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2025

West Lake Beer Kupakwa kweDoro

na China Resources Snow Breweries

Mutengi: China Resources Snow Breweries

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

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Nezvekwa West Lake Beer Kupakwa kweDoro

West Lake Beer idhizaini yekupakwa kwedoro remumabhodhoro. Dhizaini iyi inotora runako rweWest Lake muHangzhou, ichidudzira Broken Bridge neThree Ponds Mirroring the Moon sezviratidzo zvekuona zvisina chimiro chaicho. Manyorerwo emavara anosanganisa seal script nemanyorerwo ekunyora nemaoko eSong Dynasty. Bhokisi rekunze rakapedziswa nekudhindwa negoridhe uye firimu risingapenyi kuti rive rakatsetseka pakubata. Bhodhoro rakagadzirwa negirazi rakasvibirira remhando yepamusoro, rinodzivirira mwaranzi ye-ultraviolet uye rinobatsira kuchengetedza kunaka kwedoro. Shongwe dzematombo dzinoratidzwa pabhodhoro dzinoratidza simba rekunaka kwega kwega.

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Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne West Lake Beer Kupakwa kweDoro, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. West Lake Beer Kupakwa kweDoro inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. West Lake Beer Kupakwa kweDoro chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

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Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.
Kukura & Kupakiwa: product dimensions, 64.5 mm x 64.5 mm x 250 mm
Matagi: Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics
Tekinoroji Yekugadzira: The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience.
The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer.
Changamire yeDhizaini: The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script.
The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer.
Tsvakurudzo: Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.
Chikurudziro: Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.
Nguva yePurojekiti: The project was designed and developed in December 2022 in Beijing.
Mafambiro eBasa: The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.
Nhengo dzeTimu: Qiguang Li, Celine Zhou, Xiaowei He