Goridhe Pakejingi · 2025
Kweichow Moutai Kupakejwa kweDoro Rakasimba
- Mubairo weGoridhe we A' Design Award 2025 in Pakejingi
- CLIENT: Moutai Industrial Design Center
- Estimated Number of Design Views: 179,389
- Verification code E4FE2222C1 · Verify this award
Colors
About Kweichow Moutai Kupakejwa kweDoro Rakasimba
Kweichow Moutai idhizaini yekupakeja yedoro rakasimba reChina rinotengeswa kuJapan. Chimiro chebhodhoro chakavakirwa pabhodhoro reMoutai rechinyakare uye rinotora mavara nehunhu hwepocelain yeRu Kiln, iyo yakatanga munguva yeumambo hweTang. Runyoro rwemaoko rwuri papakeji runobva munhetembo yakanyorwa nemudetembi wekuJapan, Muchinda Nagaya, munguva yeumambo hweTang. Mutsara mumwe chete iwoyo wakaonekwa pazvinhu zverubatsiro zvakatumirwa kubva kuJapan kuenda kuWuhan, zvichiyeuchidza kudyidzana kwetsika kwenguva refu pakati penyika mbiri idzi. Pakeji iyi ine makero emamirimita makumi manomwe nemanomwe nemamirimita makumi manomwe nemanomwe nemamirimita zana nemakumi manomwe nematatu. Dhizaini iyi inoshanda senzira yekudyidzana kwetsika.
About the Mubairo weGoridhe we A' Design Award
Mubairo weGoridhe we A' Design Award wakahwinwa ne Kweichow Moutai Kupakejwa kweDoro Rakasimba, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Kweichow Moutai Kupakejwa kweDoro Rakasimba inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Kweichow Moutai Kupakejwa kweDoro Rakasimba inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.
Press Kit
- Unique Properties
- Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
- Dimensions & Packaging
- 77x77x173mm
- Tags
- Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
- Production Technology
- The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
- Design Challenge
- The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
- Research
- During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
- Inspiration
- This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
- Project Duration
- Renhuai city 24 July 2023 - 7 August 2023
- Operation Flow
- By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
- Image Credits
- Moutai Industrial Design Center
