Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Kupakwa kweBhodhoro reDoro by Li Zuo

Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Kupakwa kweBhodhoro reDoro by Li Zuo is a highly esteemed winner of the very prestigious 2020 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.

SirivhaPakejingi· 2020

Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Kupakwa kweBhodhoro reDoro

by Li Zuo

Client: Wendao WD Creativity

Mubairo weSirivha we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

Verify Award Status for #86638

View at A' Design Award Press Release Award Badge

Colors

The Design

About Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Kupakwa kweBhodhoro reDoro

Book Text: Taiyuan ZHI Yuanyi ipakeji yekupakira bhodhoro redoro yakagadzirwa yeMoutai Group. Dhizaini iyi inosiyana nemaitiro akajairika eMoutai uye inochengeta chete chimiro chebhodhoro chinozivikanwa, chakakuriswa uye chakaitwa kureba. Mvura ndiyo dingindira guru, sezvo doro richitsanangurwa semvura inotakura manzwiro. Pamusoro pacho panoratidza patani yemvura yegungwa uye mawere yakatorwa kubva kunguo dzepamutemo dzekare, pamwe chete nemifananidzo yechinyakare inounza rombo rakanaka. Masaisai, matombo akamira uye makore zvinoratidza mufaro uye upenyu hurefu. Kushongedza uku kunobikirwa pamusoro pebhodhoro regirazi.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Kupakwa kweBhodhoro reDoro, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Kupakwa kweBhodhoro reDoro inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Kupakwa kweBhodhoro reDoro chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
Tags: Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
Production Technology: Baked Flowers in Glass Bottles
Design Challenge: Breakthrough the consistent style design of Maotai
Research: Breakthrough the consistent style design of Maotai
Inspiration: the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
Project Duration: The project started in Maotai in April 2017 and completed in Maotai in August 2017.
Team Members: Creative Design：lizuo