The Soul of Maotai Flavour Wu Kurongedzwa kweBhodhoro reDoro by Li Zuo

The Soul of Maotai Flavour Wu Kurongedzwa kweBhodhoro reDoro by Li Zuo is a highly esteemed winner of the very prestigious 2020 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.

SirivhaPakejingi· 2020

The Soul of Maotai Flavour Wu Kurongedzwa kweBhodhoro reDoro

by Li Zuo

Client: Wendao WD Creativity

Mubairo weSirivha we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About The Soul of Maotai Flavour Wu Kurongedzwa kweBhodhoro reDoro

Wu ipurogiramu yekurongedza yedoro repamusoro-soro rine kunhuhwirira kweMaotai. Bhodhoro rakaumbwa senge donhwe remvura, richiratidza pfungwa yekuti doro riri mukati ndiro dongo rakanatswa. Chinhu chegirazi chakapendwa uye chiratidzo chakaiswa goridhe. Bhokisi rekunze rakagadzirwa nedanda repanyama rakavezwa nemuenzaniso wemvura, unoenderana nechimiro chebhodhoro uye unogona kushandiswazve. Mold yegirazi yakavezwa nedanda yakashandiswa mukugadzira. Seti yakakwana ine upamhi hwemamimita mazana maviri nemakumi matanhatu (260 mm), kudzika kwemamimita zana nemakumi mana (140 mm) uye kureba kwemamimita mazana matatu (300 mm). Dhizaini iyi inobatsira vatengi kunzwisisa hunhu hwedoro.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne The Soul of Maotai Flavour Wu Kurongedzwa kweBhodhoro reDoro, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. The Soul of Maotai Flavour Wu Kurongedzwa kweBhodhoro reDoro inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. The Soul of Maotai Flavour Wu Kurongedzwa kweBhodhoro reDoro chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai flavored soul "Wu" (understanding) series, product positioning luxury goods, each bottle of wine is the essence of refining the essence, the design award takes the shape of water droplets as the appearance, the glass is used for baking flowers, the outer box uses natural wood, water pattern The shape melts into it, representing a good visual perception of the understanding of the wine. Let consumers understand the essence of the product.
Dimensions & Packaging: 260 mm wide, 140 mm deep and 300 mm high
Tags: Maotai , Maotai Bottles, Emotional Water, Packaging Design
Production Technology: Wood carved glass mold
Research: To study the water form deduced by wood and to develop water drop bottles by glass
Inspiration: The soul of Maotai-flavour Packaging Design Description of the series of “Wu”(Understanding):
The difference between Maotai flavour liquor and other distilled liquor is that it has a complicated brewing technique. It has been brewed for 1 year, 2 times for putting grains, 9 times for cooking, 8 times for fermentation, 7 times for taking liquor, and 5 years for storage. And then the bartender blends 7 rounds of the liquor, especially the process of blending is the combination of technology and art. The soul of Maotai-flavour is the high-end product of this type, the luxury of the liquor, and the bartender's understanding of Maotai flavour liquor,and it refines the essence of Maotai flavour liquor. The design uses the liquor drop as the bottle shape, meaning the soul of Maotai flavour is the drop of the essence of the Maotai flavor liquor, the bottle body is sprayed the glaze on it's glass, the logo is gilded, and the outer box is made of precious wood with the grain of water, which can be recycled, and it is an echo to the bottle shape.
Project Duration: The project started in Guangzhou in November 2018, completed in Guangzhou in February 2019, and was listed in Guizhou in May 2019.
Team Members: Creative：lizuo Design：lizuo