2019 Admissions Welcome Package DGUT Mosebetsi wa Mantlha: Lebokose la Mpho ya Kamohelo ya Baithuti by Ruikang Xie

2019 Admissions Welcome Package DGUT Mosebetsi wa Mantlha: Lebokose la Mpho ya Kamohelo ya Baithuti by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2021

2019 Admissions Welcome Package DGUT Mosebetsi wa Mantlha: Lebokose la Mpho ya Kamohelo ya Baithuti

by Ruikang Xie

Client: Xiexie Design

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About 2019 Admissions Welcome Package DGUT Mosebetsi wa Mantlha: Lebokose la Mpho ya Kamohelo ya Baithuti

Mongolo wa Buka: Sephutheloana sa Kamohelo ya Bakenyelletsi ba 2019 ke lebokose la mpho le lokisitsweng bakeng sa baithuti ba bacha ba yunivesithi ba Dongguan, China. Moralo o phethela letoto la dilemo tse tharo la pono le thehiloeng holim'a kholo ya tlhaho, o tsamaya ho tloha ho jala le ho thunya ho fihlela ho beheng ditholwana. Lychee e khubelu ya Lingnan e sebediswa e le setshwantsho sa mantlha, mme lehlakoreng la ho buleha ha lebokose ho khaotswe sebopeho sa lychee se lekaneng. Karete ya lehong ya poso e ngoliwe ka laser mme e ka mennwa e etsa sebopeho sa boraro ba dimensione sa lychee e leketlisitsweng. Lebokose le tshwere mangolo, mokotla wa lesela, 'mapa wa mafelo a lehae a phetohelo, dibaji, disetikara le mangolo a tumello.

The Recognition

About the Moputso oa Boronse oa A' Design Award

2019 Admissions Welcome Package DGUT Mosebetsi wa Mantlha: Lebokose la Mpho ya Kamohelo ya Baithuti ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. 2019 Admissions Welcome Package DGUT Mosebetsi wa Mantlha: Lebokose la Mpho ya Kamohelo ya Baithuti e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. 2019 Admissions Welcome Package DGUT Mosebetsi wa Mantlha: Lebokose la Mpho ya Kamohelo ya Baithuti e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual concept of the departure gift boxes for three consecutive years is based on the natural growth law, which are sowing, flowering and fruiting, respectively. Therefore, the gift box in the third year adopts the litchi fruit, a specialty of Dongguan, Guangdong, China, as the core pattern.
Tags: Gift box, freshman, inspirational, humanities, cultural and creative packaging
Production Technology: The whole design adopts lychee fruit pattern as decoration, which has manifested in the unused place. The lateral side of the box opening is die-cut with hollow out lychee pattern. It is partly hidden and partly visible. The wooden postcard is engraved with inspirational pattern by laser, which can be taken down, crossed into three dimensional lychee pattern, and used as a pendant.
Design Challenge: The visual concepts of admission letters for the first two years are sowing youth and flowering future. As for the departure gift box for the third year, the biggest issue to find a right visual concept to continue the vision of first two years. It should also echo the coming 70th anniversary of National Day in China while maintaining the overall tone of youthful vitality and humanistic thought.
Research: The original admission letter for university was just a piece of paper. Whereas, we expects the design to be systematic and consistent, and to integrate more details of humanistic care. Therefore, we have thoughtfully compiled a Patriotic Inspirational Map to introduce the representative red revolution bases in Dongguan with pictures and texts, QR code positioning and map tagging, so as to achieve the readable, visible and accessible purposes.
Inspiration: The gift box of admission letter for 2019 new students of Dongguan University of Technology adopts the red Lingnan lychee as the core pattern. Each lychee is a smiling face welcoming students to Dongguan. Lychee in Chinese pronounces like Lizhi which means to encourage the young people of the new era to be patriotic, inspirational, truth-pursuing and practical, and to unite and revitalize China.
Project Duration: Started in July 2019, completed in September, completed in Dongguan, China
Operation Flow: The gift box contains letters and gifts for new students. The oneshouldered canvas bag records an atlas of the red revolutionary tourism attractions here. Students can learn about those scenic spots following the introductions and routes provided by the atlas. There are also badges, stickers, postcards, vehicle passes, etc. inside.
Image Credits: Image #1-5 Zhang Jingwen