Eyesight Nutrition Package Mosebetsi oa Sehlooho: Sepakete sa Lebokose la Mpho by Ruikang Xie

Eyesight Nutrition Package Mosebetsi oa Sehlooho: Sepakete sa Lebokose la Mpho by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2021

Eyesight Nutrition Package Mosebetsi oa Sehlooho: Sepakete sa Lebokose la Mpho

by Ruikang Xie

Client: Xiexie Design

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Eyesight Nutrition Package Mosebetsi oa Sehlooho: Sepakete sa Lebokose la Mpho

Taba ea Buka: Sepakete sa Phepo ea Pono ke lebokose la mpho le entsoeng bakeng sa keteko ea lilemo tse 35 tsa khoebo ea likhalase tsa mahlo. Lebokose le entsoe ka kadibοrete 'me le lekana lipalangoana tse 290 ka 290 ka 290. Mabokose a manyenyane a mane a tšoaroa khahlanong le mabota a mane ka lithapo tsa 'mokete, ha lebokose la bakete le bohareng le tšoara khalendara, motheo oa ts'ehetso le likupone. Lehlakoreng le leng le le leng ho hlahisoa likhalase tsa mahlo tsa sebaka se khethiloeng, libuka tse hatisitsoeng ka lipale tsa khoebo le limpho tse nyenyane. Sebopeho sohle se hlophisoa ka matsoho. Moralo o hokahanya pale ea khoebo le mesebetsi ea letsatsi le letsatsi, lipapali, boithabiso le liketsahalo tsa maeto.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Eyesight Nutrition Package Mosebetsi oa Sehlooho: Sepakete sa Lebokose la Mpho ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Eyesight Nutrition Package Mosebetsi oa Sehlooho: Sepakete sa Lebokose la Mpho e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Eyesight Nutrition Package Mosebetsi oa Sehlooho: Sepakete sa Lebokose la Mpho e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As the old brand celebrates its 35th anniversary, Dongbao Optical hopes to attract more attentions on the improvement of its brand image. A brand new ideal life concept is being proposed from the temperature, precision and scale of how Dongbao Optical conducts its behavior and operates its business A moderate viewing distance is pleasing to our eyes and a reasonable nutritional supplement to eyes enriches our lives. It represents the professional and quality products and services of Dongbao Optical, and the principles, wisdom and standards for Dongbao Optical to conduct its behavior and operate its business during past 35 years.
Dimensions & Packaging: 290mmx290mmx290mm
Tags: Glasses, nutrition, packaging design, brand humanities
Production Technology: The whole work is made of cardboard and adopts the shotbox structure. There are four small boxes inside which are attached to four walls by magnetic fasteners. The middle bucket box is for the base and the calendar. In addition, there are the drawers and the slots for coupons. They are all handmade.
Design Challenge: In terms of concept, we integrate the development story of Dongbao Optical brand and put forward the new concept exclusive to Dongbao people, and creatively use text to plan, write and lead the visual design as a whole. In terms of craft, the holistic packaging structure has been made by manual bonding, which is extremely difficult and challenging during production.
Research: The anniversary gift boxes for other brands on the market are just a change of form with no humanistic story embedded. However, we have designed and produced our products based on brand stories and humanistic interactions, and enabled customers to feel this considerate brand. The production has also adopted a complex structure which has never been seen before, so it is purely handmade by manual master.
Inspiration: The old brand Dongbao Optical has launched a gift box to celebrate its 35th anniversary. The [Eye Brightening Nutrition Package] is inspired by the enterprise culture, management mode and development story of Dongbao Optical, and spreads the idea of “bright eyes for beautiful views” through the refinement and combination of working, sporting, entertaining and traveling scenes. The readable, visible, usable and playable features are achieved by content planning, text writing and scene guidance.
Project Duration: Started in October 2019 and completed in November, all completed in Dongguan, China
Operation Flow: The box is in the outer package of laser. After taking the box out, one can open the blue cover with logo and then open the four sides separately. Each side has a pair of glasses for the corresponding scene, manuals printed with some stories and peripheral gifts. Middle bucket contains the brand coupons, the brand story calendar and the base to support the calendar.
Image Credits: Image #1-5 Lin Jiahui