Vitartissimi Natural Fragrance Mosebetsi wa Mantlha: Sepakete sa Kerese by Suzhou SoFeng Culture Media Co., Ltd. is a highly esteemed winner of the very prestigious 2020 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.
TšepePhuthelo· 2020
Vitartissimi Natural Fragrance Mosebetsi wa Mantlha: Sepakete sa Kerese
by Suzhou SoFeng Culture Media Co., Ltd.
Client: Vitartissimi
Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category
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- Verified Award Winner
- Verify Award Status for #104584
The Design
About Vitartissimi Natural Fragrance Mosebetsi wa Mantlha: Sepakete sa Kerese
Mongolo wa Buka: Vitartissimi Natural Fragrance ke sepakete se entsoeng bakeng sa mola oa likerese tsa oli ea tlhaho ea monko. Moralo o kopanya lebokose le lesoeu le sebeta se pota-potang lebokose (belly band). Lebokose ha le na litlatsetso tsa khatiso, ke logo le poleloana feela tse hatiloeng ka mokhoa oa ho phahamisoa (embossed), athe tlhahisoleseding eohle ea sehlahisoa e beiloe holim'a sebeta se pota-potang lebokose. Bokaholimo bo bosoeu bo bonolo bo etsa hore lebokose le sebelisoe hape bakeng sa polokelo lapeng, e leng se fokotsang litšila. Pampiri e nang le tumello ea molao ’me e phethetsoe ka mokhoa oa ho hatisa ka mocheso (hot stamping). Sebopeho sa cube se na le boholo ba li-milimithara tse 82 ka 82 ka 100, ’me se boloka sebaka nakong ea ho isoa libakeng tse ling.
The Recognition
About the Moputso oa Tšepe oa A' Design Award
Vitartissimi Natural Fragrance Mosebetsi wa Mantlha: Sepakete sa Kerese ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Vitartissimi Natural Fragrance Mosebetsi wa Mantlha: Sepakete sa Kerese e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Vitartissimi Natural Fragrance Mosebetsi wa Mantlha: Sepakete sa Kerese e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Thinking about the recycling, the packaging is in simple form. The box is without any prints but the uncolored logo and slogan, for reusing the box to do storage. We chose high quality materials which conform to FSC, to promote its social responsibility.
The fragrance is a very personal perception for different audience, so we remain the packaging in white color to make more space to imagine, and it will give softly impact by sense of smell after a smooth vision and touching. - Dimensions & Packaging
- Dimensions:Width 82mm x Depth 82mm x Height 100mm
Techincal:Bronzing Process - Tags
- Package, Aromatherapy, Candle, Nature, Life
- Production Technology
- A packaging with “no color”, will give a impact when they show in a store, they are different from the others which are covered by so much prints or colors. The no color papers are cheaper than color papers in equal quality. With simple structure, it will realize its function of packaging as directive as possible. It’s easy to do transport, cubes help to save space and not easy to be flattened when they will be packed togather.
- Design Challenge
- The design is conbined with a white box and a bellyband. The whole packaging is in white color, mostly used holi stamping and gold stamping. Follow the thinking of “less is more”，and with the branding idea， we remain the packaging in white color to make more space for imagination, and it will give softly impact by sense of smell after a smooth vision and touching.
- Research
- The box is designed uncolored logo and slogan in embossing, all the information of product are printed and pressed in bellyband, for reusing the box to do storage later. We are thinking more about the quality of this box, and make it not only like a packaging, but also a product, which could be used at home with simple aesthetics，it will make less waste and in order to lead the clients to use less of plastic boxes.
- Inspiration
- VITARTISSIMI is a natural and artistic lifestyle brand. The packaging is designed for the line of nature essential oil fragrance candle. The candles are handmade and 100% pure, thus, to share its health benefits. The design of packaging is based on market of natural product, to make it closer to fans of naturalism, also, to promote culture of brand in peace and quality lifestyle.
- Project Duration
- The project started in April 2019 in Florence, Italy and finished in December 2019 in Suzhou, China.
- Operation Flow
- This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of VITARTISSIMI Natural Fragrance: nature and fragrance.
- Patents
- Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd. 2019
- Team Members
- Lu Jiayi, Art Director
Sha Feng, Creative Director - Image Credits
- Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019
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