Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Sepakane sa Botlolo ya Sake by Laurent Hainaut is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.
SileveraPhuthelo· 2021
Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Sepakane sa Botlolo ya Sake
Client: Tanaka 1789 X Chartier
Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category
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The Design
About Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Sepakane sa Botlolo ya Sake
Tanaka 1789 X Chartier Sake Blend 001 ke sepakane sa letoto la metswako ya sake. Leibole le na le mokgwa wa grid o motsho holima o motsho o susumelitsweng ke mabota a Tanaka Brewery, mohlala wa meaho ya Kura ya nako ya Edo. Grid e hatiswa jwaloka di-varnish ho pota-pota botlolo mme e beilwe ka tatelano ya letoto la di-hexagon, letshwao la mahlale a monko. Botsho le bosweu di sebediswa hobane mabrand ka bobedi a na le mebala ena, mme dibotlolo tse ntsho di beetswe sake ya boemo bo phahameng. Mabitso a mabedi a kopantswe ka mokgwa wa sefapano ka tlhaku e arolelanwang ya A.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Sepakane sa Botlolo ya Sake ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Sepakane sa Botlolo ya Sake e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Sepakane sa Botlolo ya Sake ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Production Technology
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Inspiration
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
- Team Members
- Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director
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